WellBiz Brands, Inc. Appoints Stephanie Hu New CEO of the Amazing Lash Studio Brand - WellBiz Brands Skip to main content

Hu’s announcement part of a broader portfolio strategy alignment

ENGLEWOOD, Colo. (November 12, 2020) — WellBiz Brands Inc., (WBB) a franchise portfolio company with three distinct beauty, health and wellness brands, Amazing Lash Studio®, Fitness Together®, and Elements Massage®, announced today that Stephanie Hu is the new Chief Executive Officer (CEO) for the Amazing Lash Studio brand. This announcement was part of a broader realignment for the portfolio company.

Hu, who also serves as the CEO for the Fitness Together brand , joined WBB in 2019. She brings an extensive background in the health and wellness space, with an expertise in female-focused brands. Her prior roles include serving as president of Life Time® Sport, president of Total Health and Fitness and several years of leadership experience helping to drive the growth of iconic brands like Yoplait®, Nature Valley™ and Progresso®.

“As the category leader in eyelash extension services, the Amazing Lash Studio franchise system has so much growth potential and runway. Stephanie brings the strategic thinking and inspirational leadership that will capitalize on the momentum of the brand and take it to the next level,” said Jeremy Morgan, WellBiz Brands, Inc. CEO.

Demand for eyelash extensions continues to rapidly grow, with trial among beauty consumers doubling from 2016 through 2019, according to Poshly, a national beauty consumer market research company. The Amazing Lash Studio brand is filling a gap in the industry by making the service available to the masses with its more accessible membership price point.

“I’m so honored to be carrying on the mission of the Amazing Lash Studio brand. This brand stands for empowering women and creating lasting confidence, which is a purpose I am passionate about. My entire career has been focused on creating products and services that women love and I look forward to utilizing this knowledge to support franchisees and guests,” said Stephanie Hu, Amazing Lash Franchise, LLC, CEO. “Together we will leverage our position as the category leader in eyelash extension services, using that energy to continuingly evolve and solidify the brand’s future success.”

Hu’s announcement is part of a broader WBB portfolio strategy focused on leveraging all the talent and resources of the brand’s portfolio. As part of this alignment WBB has created a new Operations Strategy team focused on business strategy planning and execution, as well as a realignment of the marketing platform.

“WellBiz Brands’ mission is to work with franchise owners to help them build profitable businesses. In a COVID world, unlocking all of WellBiz Brands’ resources to support franchise owners is more critical than ever,” stated Morgan. “All of these changes enhance our ability to work with all franchise owners to help them drive top-line growth, while keeping our relentless focus on a great customer experience.”

For more information about WellBiz Brands, Inc. please visit: www.WellBizBrands.com


WellBiz Brands Inc. is the nation’s premiere franchisor of wellness, fitness and beauty brands. With  nearly 650 locations, WellBiz Brands is uniquely qualified to serve the growing needs of the health and beauty conscious consumer through recurring-revenue, experience-based brands including Elements Massage®, Amazing Lash Studio® and Fitness Together®. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands accelerates scalable and predictable revenue growth by providing a robust platform of shared services, infrastructure and support. The company claimed three spots on the 2020 Inc. 5000 List of America’s Fastest-Growing Private Companies list and is headquartered in Englewood, Colorado. For more information about WellBiz Brands, Inc.  visit WellBizBrands.com.


Founded in 2010, Amazing Lash Studio® locations’ estheticians and cosmetologists utilize a patented process to apply semi-permanent eyelash extensions to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has over 250 open studios in 28 states. In 2020 the brand ranked No. 5 on the Franchise Times 2020 Fast & Serious list and No. 307 on Entrepreneur’s Franchise 500® list. Each Amazing Lash Studio location is independently owned and operated. Amazing Lash Studio® and the Amazing Lash Studio + design are registered trademarks owned by Amazing Lash Franchise LLC.