WellBiz Brands, Inc. Announces Acquisition of Drybar Franchise Rights - WellBiz Brands Skip to main content

ENGLEWOOD, Colo. (February 11, 2021) — WellBiz Brands Inc., WellBiz Brands, Inc., a franchise portfolio company operating three distinct beauty, wellness and fitness brands – Amazing Lash Studio®, Elements Massage® and Fitness Together® announced today it has acquired the franchisor rights for Drybar® shops, through an affiliate entity. As part of the transaction, WellBiz Brands will add its fourth concept to its franchise portfolio and become the franchisor for 141 Drybar shops. Drybar Holdings LLC will continue to operate 87 Drybar shops as Drybar’s largest franchisee. 

Founded in 2010 by Alli Webb, Drybar shops is an industry disruptor specializing in blowouts. Drybar’s philosophy is simple – No Cuts. No Color. Just Blowouts. Despite focusing on blowouts, Drybar knows it’s not just blowouts it’s selling, but the happiness and confidence that comes from the experience of visiting one of Drybar’s distinctive yellow-branded salons where the client can always count on the best music playlist, their favorite movies playing on the TV and being greeted with a glass of champagne. Drybar was named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013. 

“I’m thrilled to welcome Drybar shops into the WellBiz Brands’ franchise platform. At WellBiz Brands, we are focused on building best in class services that women love, and Drybar fits that mission perfectly,” said WellBiz Brands Chief Executive Officer, Jeremy Morgan. “Drybar is truly a category creator, with remarkable customer loyalty. I’m excited to support the brand’s trajectory by leveraging our expertise in franchising and personal care services. With the momentum already behind this brand, I have no doubt that we’ll be able to scale quickly and connect with more franchise partners.” 

“Drybar has a passionate and loyal customer base and franchise system. Joining the WellBiz platform is a huge testament to the strength of Drybar shops. The synergy and scale of Wellbiz will help take Drybar to the next phase of growth,” stated Drybar Holdings LLC Chief Executive Officer, Liz Williams. 

“I started Drybar because I wanted to create a beautiful place where woman could get a great blowout at an affordable price. At Drybar, it’s all about the experience and the way we make people feel. We aren’t just selling blowouts, it’s the happiness and confidence that come from amazing hair. I am excited to have a new partner, WellBiz, that understands and is committed to that vision,” said Alli Webb, Founder of Drybar. 

Wellbiz Brands, Inc. is the nation’s premiere franchisor of beauty, wellness, and fitness brands. With more than 750 locations, WellBiz Brands is uniquely qualified to serve the growing needs of the affluent female consumer through recurring revenue, experience-based brands. WellBiz builds the capabilities of emerging consumer brands and enables them to accelerate scalable and predictable growth. The company’s multi-brand platform provides access to a robust platform of shared services, infrastructure and support. For the last three years the company has claimed three spots on the Inc. 5000 list. 

Piper Sandler & Co served as financial advisor to Drybar Holdings, with Latham Watkins and Cheng Cohen serving as legal counsel in connection with this transaction. Polsinelli represented WellBiz Brands as legal counsel. 

WellBiz Brands has assumed the license to use the Drybar trademark from Helen of Troy Limited. Drybar remains a registered trademark of Helen of Troy Limited. 

To learn more about Drybar franchise opportunities, please visit www.drybarshops.com and for more information regarding franchise opportunities at WellBiz Brands please visit www.wellbizbrands.com. 

### 

About WellBiz Brands, Inc. 

WellBiz Brands, Inc. is the manager of four beauty, health, wellness franchise brands: Drybar®, Amazing Lash Studio®, Elements Massage® and Fitness Together®. Headquartered in Englewood, Colorado, WellBiz Brands, has more than 750 combined U.S. locations across the four brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand – from franchise owners to clients – to lead healthy, balanced lives. All four brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. 

About Drybar Holdings 

Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013, Drybar is based on the simple concept of focusing on one thing and being the best at it: Blowouts. Drybar Holdings operates 141 shops throughout the United States and Canada. For more information about Drybar and its franchise opportunities, visit www.drybarshops.com. 

Contact: 

Jody Ryan 

WellBiz Brands, Inc. 

(602) 614-0744 

jryan@wellbizbrands.com 

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document