About - WellBiz Brands Skip to main content

THE CONSUMER EXPERIENCE-BASED BRAND EXPERTS

OUR COMPANY

WellBiz Brands, Inc. is headquartered in Denver, Colorado and is one of the largest health and wellness companies in the United States. The company manages five separate franchise brands: Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™.

Each brand complements the way our franchise owners and clients choose to live — healthy and balanced. Through the WellBiz Brands, Inc. support staff, we strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand from franchise owners to clients. We are passionate about changing lives.

1

WHO WE ARE

A high performing team of agile, experienced, growth-inspired professionals who create value while fostering an ethical, collaborative and fun work environment.
2

WHAT WE DO

Franchisor of emerging, growth-oriented consumer brands offering exceptional service-based experiences through recurring revenue models.
3

HOW WE DO IT

Acquire, integrate and scale emerging consumer experience-based brands.
4

WHY WE DO IT

To make life better.

OUR COMPANY

WellBiz Brands, Inc. is headquartered in Denver, Colorado and is one of the largest health and wellness companies in the United States. The company manages five separate franchise brands: Fitness Together®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Drybar®.

Each brand complements the way our franchise owners and clients choose to live — healthy and balanced. Through the WellBiz Brands, Inc. support staff, we strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand from franchise owners to clients. We are passionate about changing lives.

1

WHO WE ARE

A high performing team of agile, experienced, growth-inspired professionals who create value while fostering an ethical, collaborative and fun work environment.
2

WHAT WE DO

Franchisor of emerging, growth-oriented consumer brands offering exceptional service-based experiences through recurring revenue models.
3

HOW WE DO IT

Acquire, integrate and scale emerging consumer experience-based brands.
4

WHY WE DO IT

To make life better.

OUR CORE EXPERTISE

Beauty and Wellness

Beauty and Wellness

Mass Affluent Female Customer

Mass Affluent Female Customer

Membership-Based Businesses

Membership-Based Businesses

Franchising

Franchising

OUR VALUES

  • Demonstrating integrity & accountability
  • Driving success through tenacity & dedication
  • Communicating with transparency
  • We embrace our differences and continually strive to be better because of them
  • Leading & empowering others
  • Having positive & optimistic attitudes
  • Being fun & energetic

OUR SUPPORT

Our centralized Support Center is backed by a management team with nearly a century of combined leadership experience. WellBiz Brands can help accelerate scalable and predictable revenue growth by providing a robust platform of shared services, infrastructure and support. We’ll provide owners with operational training, support, and tools to expedite the process to open the doors of their studios.

LEARN MORE

OUR AWARDS

WellBiz Brands, Best of Our Valley
WellBiz Brands, Fast and Serious
WellBiz Brands, Franchise 500
WellBizBrands, GD USA

Power of Portfolio

The WellBiz Brands Connection

At the core of every Elements Massage franchise lies the unparalleled expertise and support of the Support Center.

With nearly a century of combined leadership experience, the management team at WellBiz Brands is a powerhouse of knowledge and guidance, dedicated to nurturing each franchise to its fullest potential.

WellBiz Brands is committed to upholding values of fun, ownership, respect, passion, and integrity. These principles are ingrained in every aspect of their support to franchise owners and resonate deeply with the clients they serve.

WellBiz Brands fosters a culture of leading and empowering others, maintaining positive and optimistic attitudes, and infusing energy and fun into the day-to-day operations. This ethos is not just about running a successful business; it’s about changing lives for the better.

From operational training to marketing strategies and everything in between, WellBiz Brands provides comprehensive tools and resources to expedite the process of opening and operating your Elements Massage studio.

PROVEN. PREDICTABLE. SCALABLE.

This relationship with WellBiz Brands not only sets you on a path to financial success but also aligns you with a mission to positively impact lives through the power of therapeutic massage.

THIS IS ME! LET's ROLL!

Why the Elements Massage brand?

Considering the Elements Massage brand?

With the expansive rise of massage therapy in the US, the Elements Massage brand stands out with solid financials and a proven business system.

Recently ranked in the Franchise Times Top 400, the brand offers not just a business, but a fulfilling path to enhancing community well-being.

And you don’t need to have experience in the wellness industry. You’ll have the comprehensive support of WellBiz Brands. With nearly 1,000 locations, it’s one of the largest wellness and beauty brand portfolio companies in the United States.

Embrace the opportunity to be part of a brand that’s as committed to your success as it is to the health and happiness of every client.

Start your rewarding journey with the Elements Massage brand, where making a difference and achieving financial freedom go hand in hand.

THIS IS ME! LET's ROLL!

Get the Deets on the Numbers

A Closer Look at the Numbers

Before we jump into financials, let’s cover the traits of the most successful franchise owners.

No Extensive Experience Required

You don’t need a deep background in massage therapy or even previous business ownership. What you do need is a commitment to bring superior massage therapy services to your community. We provide comprehensive training, support, and tools to help you own and operate your Elements Massage studio efficiently.

Your Role as an Owner

As an Elements Massage franchisee, your key role is to implement the operational systems and business-building programs you’ll learn through training and ongoing support. Most franchise owners aren’t massage therapists themselves, but they share a deep passion for the benefits of massage therapy and a commitment to bring the Elements Massage experience to more people.

Traits of Successful Franchise Owners

  • Strong people skills to manage and motivate a team.
  • The ability to execute strategic marketing plans effectively.
  • A keen interest in growing a sustainable business in the health and wellness industry.
  • A desire to make a positive impact on the community by improving others' wellbeing.

Ok, onto the numbers already…

Minimum Liquid Capital: $450,000.
Minimum Net Worth: $1.8M.
Estimated Total Investment Range: $470,684 – $694,274*
Royalty Fees: 6% of Gross Receipts*

If you resonate with these qualities, meet these requirements, and are ready to be part of a movement that prioritizes health and wellness, then you may be the perfect fit for an Elements Massage franchise.

THIS IS ME! LET's ROLL!

**As noted in the April 2024 Franchise Disclosure Document

Training & Support

Training That Works

It’s typical to feel overwhelmed with a new opportunity. That’s why the Elements Massage brand provides comprehensive training and support designed to set you up for success. The franchise program is tailored to help equip you with the knowledge and skills needed to excel as a franchise owner.

This training includes:

Franchise University: In-depth training program covering all aspects of running a successful massage studio.

Ongoing Coaching: Continuous support from experienced business coaches to guide your journey.

Marketing Expertise: Access to proven marketing strategies and tools for effective client acquisition and retention.

Operational Training: Hands-on training in managing studio operations, from client services to staff management.

Digital Resources: Advanced digital tools for efficient studio management and client communication.

Networking Opportunities: Regular opportunities to connect with other franchise owners and share best practices.

With this holistic training and support framework, you’re never alone in your business venture. The Elements Massage brand helps ensure you’re well-prepared to lead your studio with confidence, backed by a team of industry professionals.

THIS IS ME! LET's ROLL!

Why the Amazing Lash Studio Brand?

Products That Slay - Amazing Lash Studio Amazing Lineup

When guests leave your studio, they’ll be absolutely floating on air and feeling incredible.

But we also want to empower them with the tools to keep their lash game on point until their next sesh.

Let’s look at the fabulous product lineup at the Amazing Lash Studio brand.

Eyelash Foaming Cleanser

Perfect for keeping those lash extensions in tip-top shape, and a must-have that guests will adore for its gentle touch.

Pen Eyeliner 

Specially formulated for use with lash extensions, this eyeliner is a game-changer that helps guests maintain their flawless look.

NatureLashes Serum

This little gem supports lash health, encouraging fuller, more beautiful lashes that keep guests coming back for more.

Protective Lash Coating 

A truly standout product that extends the life of lash extensions and ensures guests are always camera-ready.

Retractable Lash Styling Wand

The ultimate tool for daily lash grooming, making it a personal favorite for every client’s makeup bag.

And More!

And a guest favorite – perfect product bundles, carefully curated to make sure guests’ lashes are nothing short of stunning between visits. 

Maintain the Look 

Your go-to for keeping those lashes lush daily. It features the Eyelash Foaming Cleanser and that fab Retractable Lash Styling Wand to keep things flawless.

Flaunt the Look 

For the days you want those lashes to do the talking! This bundle includes the sleek Pen Eyeliner and Protective Lash Coating to keep those peepers poppin’.

Enhance the Look 

When you’re ready to take those lashes to the next level, this bundle comes through with the NatureLashes Serum and more to boost those beautiful lashes.

Every single product in the lineup is crafted to elevate guests’ beauty routines. 

Plus, it doesn’t hurt to have an additional revenue stream, am I right? 

Join us and let’s make this beauty business a smashing success!

THIS IS ME! LET's ROLL!

Power of Portfolio

The WellBiz Brands Connection

At the heart of every Amazing Lash Studio franchise lies the unparalleled expertise and support of WellBiz Brands.

With nearly a century of combined leadership experience, the management team at WellBiz Brands is a powerhouse of knowledge and guidance, dedicated to nurturing each franchise to its fullest potential.

WellBiz Brands is committed to upholding values of fun, ownership, respect, passion, and integrity. These principles are ingrained in every aspect of their support to franchise owners and resonate deeply with the guests they serve.

WellBiz Brands fosters a culture of leading and empowering others, maintaining positive and optimistic attitudes, and infusing energy and fun into the day-to-day operations. This ethos is not just about running a successful business; it’s about changing lives for the better.

From operational training to marketing strategies and everything in between, WellBiz Brands provides comprehensive tools and resources to expedite the process of opening and operating your Amazing Lash Studio location.

PROVEN. PREDICTABLE. SCALABLE.

This relationship with WellBiz Brands not only offers a path to financial success but also aligns you with a mission to positively impact lives through the confidence and inner beauty a guest feels with her lash look.

THIS IS ME! LET's ROLL!

Get the Deets on the Numbers

Lashonomics 101 - The Beauty Balance Sheet

Financial Requirements & Investments

Minimum Liquidity Requirement: $450,000
Minimum Net Worth Requirement: $1.8m
Total Estimated Initial Investment Range*: $436,334 – $707,674    
Royalty Fee: 6% of Gross Receipts

Revenue and Industry Projections

Average Unit Volume: $626,994
Top Studio Revenue: $1,715,958

Operational and Support Costs

Initial Franchise Fee*: $50,000
Estimated Time to Open: 6 months
Support and Training: Included in initial investment,
with ongoing support and training provided

Market and Demographic Insights

Target Demographic: Broad guest base including women from various walks of life
Industry Positioning: The Amazing Lash Studio brand is the largest eyelash extension franchise in the nation

THIS IS ME! LET's ROLL!

*As noted in April 2024 Franchise Disclosure Document

Training & Support

Lash-tastic Training

As an Amazing Lash Studio franchise owner, you’ll embark on a comprehensive training journey designed to set you up for success in the beauty industry.

This training includes:

Franchise University:
A thorough educational experience where you’ll learn all about staffing, marketing, managing a budget, and building your dream Amazing Lash Studio location.

On-Site Training:
Practical, hands-on training in your studio, focusing on the proprietary, efficiency-driven lash application techniques.

Operations Manual:
Access to a detailed manual outlining specialized procedures, recruitment support, guest service policies, and operational standards.

Ongoing Support:
Continuous assistance from the Support Center team, including studio visits, business analytics, and business coaching to help you grow and maximize your business.

Marketing Training:
Guidance on how to attract and retain guests through effective marketing strategies and tools.

This multifaceted training approach helps equip franchise owners with the knowledge, skills, and support needed to run a successful and thriving Amazing Lash Studio location.

THIS IS ME! LET's ROLL!

Get the Deets on the Numbers

Getting Up Close With Your Bottom (Line)

Eager for more details on the digits? We’re ready to lay it all out for you.

But first, a glimpse at who makes the perfect Radiant Waxing franchise owner…

Got the drive to lead a Radiant Waxing salon? While you don’t need a background in beauty, we’re scouting for dynamic leaders with a flair for top-tier service. It’s about crafting those “ahh” moments and sending guests out feeling on top of the world.

At the heart of the Radiant Waxing brand is the mission to cultivate a team that’s not just skilled, but also purpose-driven and awe-inspiring – all within a business environment that’s as fun as it is fulfilling. 

We’re on the lookout for individuals who embody the ethos of being ‘headstrong, heart-filled, and hand-crafted.’ This means having the tenacity and drive to lead, a heart that beats for creating positive experiences, and a hands-on approach to every aspect of the business.

And – as you can probably tell – we’ve got a certain vibe.

Welcoming to every body.

Highly skilled in the waxing arts.

Easy to talk with.

Respectful of individuality.

Passionate about hair removal.

Real about keeping it real.

Sound good?

Alright, let's dive into the numbers…

Studio Footprint: 1400 – 1800 Sq. Ft
# of Rooms:  4 – 6
Team Members: 10
Opening Timeline: Six months after signing a franchise agreement
Minimum Liquidity: $450,000
Net Worth: $1.8m

THIS IS ME! LET'S SHINE!

*As stated in the March 2024 Franchise Disclosure Document

Training & Support

Serious Training That’s Seriously Fun

Waxing is an art, and we help provide training for a salon’s waxologists to perform their craft at the highest levels.

But we also train owners just as seriously.

The training covers:

Creating the signature Radiant Waxing experience

Hiring and motivating an exceptional team

Generating local excitement and online engagement

Leveraging the Membership Model for stable revenue

Navigating paths to growth and success

Avoiding common pitfalls

And so much more!

There’s nothing to worry about – we’ve got your back!

When you win, we win, so you’ll get all the training you need to get you up and running.

THIS IS ME! LET'S SHINE!

Power of Portfolio

Transforming Lives, One Wax at a Time

Consider WellBiz Brands your BFF, alongside you on your journey to starting (and growing) your Wax Empire.

You know everything about running a successful beauty biz right? You don’t? Well, no worries, because the WellBiz Brands portfolio brands have nearly 1,000 locations for its franchise brands including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and of course, Radiant Waxing. 

WellBiz Brands specializes in the beauty and wellness space.  They understand the mass affluent female consumer and membership models that help create more predictable, recurring revenue.  And with that many franchised locations in their portfolio, they know a LOT about how to make them work.

And not only do you get the benefit of their experience – you get their tech, too. 

With the power of the WellBizONE™ platform, you’re not just running a salon; you’re steering a high-tech vessel. This platform is the pulse of your business, simplifying everything from booking to sales, making your operation smoother than ever. It’s about harnessing technology to not only enhance  guests’ experience but also streamline your day-to-day management.

Whether you’re looking to expand your empire with additional salons or optimize your options when you’re ready for the next chapter, the team is here to support and advise you in making the best moves for your future.

Above all, they’re in the people business.

Because when you take care of people, business is good.

THIS IS ME! LET'S SHINE!

Product Line Advantage

Nourish & Flourish - Radiant Waxing’s One-Of-A-Kind Product Line

Let’s talk about the secret sauce that keeps guests coming back for more – the fabulous Nourish product line. 

It’s the ultimate aftercare trio designed to keep guests’ skin happy and glowing til the next wax.

And it’s as easy as Buff, Wash, Whip!

Buff

First, we Buff. This sea salt exfoliating scrub is all about keeping skin smooth and super comfortable.

 Sea Salt: Deep cleans, balances oil, and preps your skin for what’s next.

Pomegranate Extract: Nature’s anti-ager, adding moisture and calming inflammation.

Olive & Green Tea Extracts: A duo that calms, moisturizes, and fights off environmental nasties, keeping your skin looking fresh.

Wash

Now let’s Wash! A vitamin C packed body wash that keeps those pores in check and skin feeling so fresh and so clean.

Salicylic Acid: Your skin’s best friend, it exfoliates, soothes, and firms everything up.

Licorice Extract: Brightens up your day, quite literally, giving you that radiant, even skin tone.

Azulene & Green Tea Extract: Calms redness, balances your skin, and keeps you looking “just-got-home-from-vacation” rested.

Whip

Whip up some serious moisture with a dreamy blend of sunflower oil and cocoa butter, perfect for keeping skin soft and silky.

Sunflower Oil: This golden elixir regenerates, moisturizes, and makes sure aging signs take a backseat.

Cocoa Butter: A dollop of this and your skin goes from dry to deeply nourished, waving goodbye to scars and stretch marks.

Grape Extract: The secret to bouncy, youthful skin that supports your natural glow and keeps blemishes at bay.

We also offer CLEAR, a powerful ingrown hair tonic, and ESSENTIALS kit, an on-the-go favorite with everything you need to stay radiant wherever you are.

And we’re all about keeping it Eco-Chic, ‘cause clean ingredients = clear conscience.

  • 100% natural & sustainable.
  • No artificial preservatives.
  • No artificial color or fragrance.
  • No petroleum derivatives.
  • No animal testing.
  • No reason not to love it. 

The more confident you feel with the products, the easier it’ll be to speak with guests about them. Luckily for you, we’ve got all the talking points tested and perfected. 

All you gotta do is chat, and the products sell themselves.

THIS IS ME! LET'S SHINE!

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

Craft the quintessential Drybar experience

Assemble and inspire a top-notch team

Drive local buzz and digital engagement

Capitalize on the Membership Model for consistent revenue

Chart a course for expansion and success

And way more!

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

THIS IS ME! LET's ROLL!

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

THIS IS ME! LET's ROLL!

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

THIS IS ME! LET's ROLL!

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $750,000        
Net Worth: $2,250,000+

THIS IS ME! LET's ROLL!

*As stated in the March 2024 Franchise Disclosure Document