Home - WellBiz Brands Skip to main content

GROWING BRANDS FOR A HAPPIER, HEALTHIER TOMORROW

WE BELIEVE IN CHANGING LIVES

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives. With five separate franchise brands, Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that offer exceptional, service-based experiences through recurring revenue models.

Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands. We do this work because we believe in making life better and building profitable experience-based businesses in spaces that can’t be delivered online.

5 BRANDS

900+ STUDIOS

OVER 250,000 MEMBERS

CATEGORY LEADER

OUR CORE EXPERTISE

OUR BRANDS

Our portfolio of brands is dedicated to serve the growing needs of the health and beauty-conscious consumer. Each brand complements the way our franchise owners and clients choose to live — healthy and balanced.


Founded in 2010, the Amazing Lash Studio® brand offers semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size.

Drybar® is an innovative concept in the multi-billion dollar beauty industry and has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price.
radiant waxing franchise company logo

The Radiant Waxing™ brand strives to provide a truly unique experience for guests in a full-service, speed-waxing studio. Professionally trained waxologists receive ongoing education to deliver on a best-in-class technique in thoughtfully designed studios with an unparalleled vibe and culture.

Elements massage company logo

The Elements Massage® brand is one of the nation’s premier massage therapy brands, with over 250 independently-owned and operated studios across the U.S. and Canada. The brands singular focus on quality massage services attracts the best massage therapists and the most loyal customers.


We are a private personal training studio that offers each client a custom workout plan based on their goals. Our certified trainers provide the accountability, motivation, guidance, and support clients need to achieve results. That commitment and support only multiplies when it comes to taking care of our studio owners.

Each brand in the WellBiz Brands portfolio is a direct reflection of our core values: fun, ownership, respect, passion, and integrity. We are continually expanding our portfolio with brands that align with these core values, embodying all that is important for each brand from franchise owners to clients. Stay tuned for what’s to come!

Start Your Franchise Today //

Learn about each brand’s franchising opportunities and support

READ OUR LATEST ARTICLES

IN THE NEWS

Gain access to WellBiz Brands’ noteworthy news, brand highlights, media toolkits, and additional resources.

FIND JOB OPPORTUNITIES

WELLBIZ BRANDS’ CAREERS

Our Support Center team is passionate about succeeding together to make lives better.

OUR AWARDS

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document