WellBiz Brands Inc. Hosts UNITED Conference in Las Vegas, Showcases A Plan for Unstoppable Growth - WellBiz Brands Skip to main content

Celebrates outstanding Franchisees and Service Providers

DENVER, Colo. (June 27, 2023) – WellBiz Brands Inc., the pre-eminent beauty and wellness franchise platform, recently recognized top franchisees and service providers at its annual UNITED conference at the Mirage Hotel in Las Vegas. The WellBiz Brands portfolio includes Amazing Lash Studio®, Drybar®,Elements Massage®, Fitness Together® and Radiant Waxing®.

With the theme of Unstoppable Growth, the Support Center announced a multitude of new programs including the new operations support structure launched for franchisees and a preview of the new innovations and initiatives that will shape the next year and beyond. Chief Executive Officer Jeremy Morgan spoke to attendees about his vision and commitment to their continued success.

“At WellBiz Brands, we are laser-focused on providing world-class experiences for every guest. That is what drives us,” Morgan said. “However, we all know that providing those experiences and allowing them to recharge through services provided by the brands is a lot of work. And so, at this conference, we celebrate the amazing franchise owners, service providers and support staff who make the magic happen for everyone who enters their shops, salons and studios.”

During the UNITED conference, WellBiz Brands recognized the Franchisee and Service Providers of the Year:

Franchisees of the Year

  • Amazing Lash Studio: Juan Cristerna has three studios in Brownsville and McAllen, Texas, with the McAllen location having the 2022 highest membership count in the system with an impressive 955 members. Cristerna was also recognized for being the first franchisee in the history of the brand to reach $2 million at one single location. Cristerna and his team’s top priority is creating a great guest experience through the services they offer. A longtime member of the Franchise Advisory Council,Cristerna was recognized for championing the brand and for his commitment to helping other franchisees by sharing best practices.
  • Drybar: In 2018, Joy Vertz opened her first shop in Milwaukee, and since that time added three additional shops in Illinois and this summer will open her second shop in the Milwaukee area. A true Drybar brand ambassador, Vertz exemplifies leadership through her passion, drive and sense of fun. She never hesitates to help others and often goes above and beyond to grow the Drybar brand.
  • Elements Massage: Sam Humphrey and Jeff Crenshaw collectively own four studios in the Phoenix, Arizona, market. Much loved by their team, they challenge employees to be their best and have fundoing it. They were among the first to launch the Element Massage brand’s Career Advancement Program; they also take two days per year to create training programs based on massage therapists’ recommendations. Additionally, Humphrey is a valuable member of Elements Massage Franchise Advisory C
  • Fitness Together: Tom Lavoie owns the Fitness Together studio in Reading, Massachusetts. In 2022, the studio had a Net Promoter Score – a customer experience metric – of 100, which is nearly impossible to achieve. Additionally, his studio employs some of the longest-tenured employees.
  • Radiant Waxing: As the owner of two Radiant Waxing salons, Brandie Chapman has built a culture based on respect and trust. In addition to Radiant Waxing, this powerhouse entrepreneur also owns a Drybar shop but that’s not all – her first Amazing Lash Studio location is currently being developed! She is not only known for creating a thriving culture within her locations, but for also supporting other owners.

Service Providers of the Year

  • Amazing Lash Studio: Lash Stylist of the Year Elizabeth “Liz” Gearheart, Suntree, Florida, is praised for her attention to detail and eye for aesthetics for guests, as well as her dedication to continuing education and willingness to share her knowledge with others.
  • Drybar: Service Provider of the Year Ally Williams, Rogers, Arkansas, wears many hats in the shop and has learned all bartending duties, checks clients in and out and is helping to recruit stylists in an effort to be more helpful and take on more responsibility.
  • Elements Massage: Massage Therapist of the Year Senia Seturino, Scottsdale, Arizona, focused on professional development, earning a master therapist designation and seeing client request rate grow to an amazing 86%.
  • Fitness Together: Personal Trainer of the Year Hannah Maples, Bearden, Tennessee, has averaged nearly 2,000 training sessions per year since she was hired in 2019, and as studio manager, she has helped grow the studio’s sales by 280%.
  • Radiant Waxing: Waxologist of the Year Rachel Westerlund, Westfield, New Jersey, completed an average 324 services per month in 2022. Last summer, she became head trainer for four salons and she runs the location’s social media accounts.

With nearly 900 franchise locations open globally and more than 300 in development, WellBiz Brands offers opportunities to experienced and prospective entrepreneurs that fit their passions and goals.

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document