Selling Happiness is Part of the Drybar Experience - WellBiz Brands Skip to main content

After more than a decade in the business and owning seven Drybar® locations in the Dallas area, Shannon Williams knows her success isn’t just in pretty hair. 

 The importance of what the brand provides is more than blowouts. At its core, it’s about creating customer happiness. But that wasn’t apparent at first. 

When she opened her first location in 2011, she knew the service a Drybar shop provided and how it gave women a boost of confidence and made them feel good about their day. What she didn’t expect was the impact that an afternoon at a Drybar shop could have on a woman’s overall happiness with her life. 

 “We do get people coming in to look good, but we do get a lot of people coming in because they have something going on in their life and they just want that time to breathe,” she says. “I cannot tell you how many clients I have who have said to me, ‘Gosh, when I was going through my divorce, a Drybar shop was my one happy place. It was the one place that wasn’t work.  It wasn’t fighting with my husband. It wasn’t having to take care of my kids. It was my 45 minutes.’” 

 That therapeutic sentiment resonated with Williams as she opened other locations over the years. During that time, she’s noticed trends in particular groups of clients. For those groups, it isn’t just about feeling pretty or getting ready for a date. It’s more of a mental reset, or an escape to something that brings them joy – even if it’s fleeting in that 45-minute time frame. 

 Women who have experienced injuries of various sorts, whether in car accidents, athletic training, or some other mishap, was one group that surprised Williams. They come in with back injuries and neck braces from car accidents or other issues. 

 “For instance, if you break your collarbone, you can’t dry your hair,” she says. “If you have a lot of hair and you can’t blow dry it, it’s a nightmare. What they will say is that, ‘a Drybar shop was my saving grace because I was hurting, and they made me feel pretty. I didn’t feel pretty, because I had a back brace on.’” 

 Then there are others who are more emotional to serve, but on a different level. 

Williams has noticed there are family members who will come in before a funeral, like a daughter bringing in her mother before the father’s service. “For them, it’s not really to feel beautiful before the funeral, but more for an uplift before they go.” 

 Williams says one of her locations is also down the street from a children’s hospital, and on occasion they will get mothers seeking a brief escape from the stress of caring for their sick children. 

 “They will come in and say, ‘I just needed to get away from that damned hospital for 45 minutes,’” she says. “’My husband is with my kid who has cancer,’ or whatever the issue is, ‘and this is kind of my time to get away for a bit.’” 

 Those instances can be very emotional for both her and her staff, and they serve as a reminder about the impact they can have on people’s lives by improving confidence, self-esteem and providing a respite from everything that can get you down in life. 

 “A blowout experience at a Drybar shop can help you feel more confident and maybe even a little happier, especially on the days you need a little pick me up” she says. “You leave the shop feeling better about yourself. You walk out and you’re like, ‘I look so much better,’ or ‘I feel so much better.’” 

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document