Taking Care of the Team That Takes Care of the Customers - WellBiz Brands Skip to main content

Every day, brands in WellBiz Brands’ franchise portfolio deliver premium personal beauty and wellness services to consumers around the globe through franchisees’ service providers, who are committed to taking care of customers. But someone has to support and take care of the service providers, too. 

 WellBiz Brands has built a culture that appreciates and nurtures franchisees’ service providers while allowing franchisees to take care of their teams.  

 It’s a system where franchise owners like Matt Perry can thrive. 

 Perry and his wife, Tracy Gilligan, own five Elements Massage® studios in Massachusetts and New Hampshire. The couple were named Elements Massage Franchisee of the Year in 2022.  

 Perry says he works with the leadership team at all five studios to build a fun and supportive culture. “Culture is a fire that you can’t stoke high enough,” he says. “For us, the most important thing is to be transparent about the higher purpose behind why we do what we do.” 



 You’ve heard of a win-win proposition? Perry says he looks for opportunities with three wins.  

 “We ask, does this deliver a win-win-win? Does it take care of clients, the studio and our teams? Because that’s what’s important to us,” he says.  

 “Everything we do stems from our core values and helping our team understand who they work for and the philosophy and values that we work through. That’s especially important with five locations, because then you have five sets of managers and five studio teams. We have to all be on the same page to accomplish our goals.” 

 The team celebrates success with bonuses and quarterly events designed to get everyone together outside of work, Perry said. Over the summer, his team was treated to a dinner cruise.  Perry and Gilligan also help to plan the annual Power of You Gala, a black-tie celebration for Elements Massage studio employees throughout the Boston and New Hampshire region. Ownership groups from all the studios come together to celebrate the work they accomplished, sharing client testimonials and reviews.  

 “This year, we started the Elements Excellence Club. Although different owners use different KPIs (key performance indicators) to determine bonuses and such, we agreed on four main drivers and goals, and the studios around the region will try to achieve all four to get into the club,” Perry says. “We’ll announce who will join the Excellence Club at the next gala.”  


Career Development 

 Perry says career development is a win-win-win. The Elements Massage brand offers a career advancement program that allows massage therapists to become “elite therapists.” 

 “The elite therapist program puts them on a journey with us to promote advancement of their career and demonstrate the massage therapist’s value to clients and to the studio,” Perry says. “Because of the training and certification involved, we are able to charge more for an appointment with an elite therapist, and the studio splits the additional revenue with the massage therapist. So, it’s a win for the client, a win for the massage therapist and a win for the studio. Win-win-win.”  

 Perry prioritizes his role as mentor for other team members, too, and he is passionate about developing strong leadership. He sits on the Elements Massage New England co-op board and is proud that the board invested half of the co-op budget in leadership training for managers.  

 “We know that great managers and great teams build great success, and that’s why we support and encourage them,” Perry says. “And when the studios have success and growth, we are happy to share that with the whole team.”

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document