Beauty and Safety Combine for Perfect Chemistry - WellBiz Brands Skip to main content

Meet Jasmine Martich, the chemist behind the clean ingredients in Amazing Lash Studio® products.

Martich is the director of product integrity and innovation at WAVE – Wellness and Vitality Exchange, LLC – the product innovation and distribution arm of WellBiz Brands Inc. Located in Phoenix, WAVE is a consumer goods packaging business, distribution center and supply chain lifeline for the WellBiz Brands portfolio, which includes wellness and beauty brands, such as Amazing Lash Studio, Drybar®, Elements Massage®, Fitness Together® and Radiant Waxing™. WAVE stocks everything a franchisee needs to open and operate their location, from furniture and equipment to products used to perform services, to retail inventory.

WAVE also produces mostly proprietary products for franchises in the WellBiz Brands portfolio. That’s where Martich comes in. She has more than a decade of experience in product research and innovation for consumer products at Unilever®, PepsiCo®, Zotos International (a subsidiary of Shiseido USA) and most recently, L’Oréal®, where she was a senior chemist working primarily on hair color and texture products. She currently holds five patents, two with Henkel (which owns Shiseido) and three with L’Oréal.

At WAVE, Martich is working on all aspects of product integrity, development and formulation, ensuring that products are all high quality, that they perform as they should and that they are safe.

For the Amazing Lash Studio brand, Martich is currently working on products such as adhesives, eyelash foaming cleansers, mascara, eyelash growth serum, brow pencils and more. She says that the Amazing Lash Studio brand is helping set the industry standard for using clean ingredients.

“The eyelash industry continues to evolve, so there are a lot of unknowns,” she says. “We use cleaner ingredients to reduce sensitivities, and the products are all oil-free, which is a mandatory in the lash world.”

In the beauty industry, ingredients are described as being “clean” because of how they are manufactured and packaged and because they are better for the environment. Unfortunately, not all ingredients used in the eyelash category are as safe as those that Martich and her team are using. “We create products with the safety of the consumer in mind. That’s so important – especially when you’re talking about putting something close to the eyes,” she says.

Martich also is working on products for the Radiant Waxing brand, which uses only clean ingredients in items like lotions, cleansers and wipes. One challenge for both Amazing Lash Studio and Radiant Waxing products is to avoid potentially harmful preservatives. “Preservative systems are important, and we use those that are safe for sensitive guests,” she says.

Another safety consideration that is top-of-mind for Martich is the Prop 65 list, she says. Proposition 65 is a California law passed in 1986 that requires the state to publish a list of chemicals known to cause cancer or birth defects, and California businesses are required to warn consumers about products that could expose them to an unsafe level of ingredients on the list. The list currently contains about 900 chemicals that the state has deemed hazardous.

“We take the health and safety of consumers very seriously,” Martich says. “And WAVE will continue to focus on research and innovation important for both franchisees and consumers.”

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document