IFA Recognizes Elements Massage and Radiant Waxing Owners as Franchisees of the Year - WellBiz Brands Skip to main content

DENVER, Colo. (March 21, 2023) – The International Franchise Association (IFA) has named Brandie Chapman, the franchise owner of the Radiant Waxing and Drybar® locations in Coeur d’Alene, Idaho, and Tracy Gilligan and Matt Perry, the franchise owners of five Elements Massage® studios in Massachusetts and New Hampshire, as Franchisees of the Year. Chapman, Gilligan and Perry were honored at the 63rd IFA Annual Convention in Las Vegas for being outstanding franchise establishment owner-operators.

The Radiant Waxing, Drybar and Elements Massage brands are part of the WellBiz Brands Inc. portfolio of franchise brands. WellBiz Brands is the pre-eminent beauty and wellness franchise platform, with nearly 900 franchised locations open globally and more than 300 in development. WellBiz Brands’ portfolio also includes the  Amazing Lash Studio® and Fitness Together® brands.

WellBiz Brands CEO Jeremy Morgan said, “Brandie, Tracy and Matt are examples of the truly amazing franchisees in the WellBiz Brands portfolio who are focused on providing world-class experiences in their communities. We share their excitement as they are recognized on an international stage and look forward to celebrating many more successes with them in years to come.”


Brandie Chapman’s initiation into franchising came at the beginning of the pandemic, when retail stores in Coeur d’Alene were shutting down. Although nervous about the implications of the looming health crisis on business, Chapman and her husband persisted, creating a thriving culture within their location and cheering on other owners along the way. Now, just three years after she began, she’s an accomplished multi-unit, multi-brand owner with two Radiant Waxing salons, a Drybar shop and soon, a new Amazing Lash Studio location.

“The experience I have had with franchising has exceeded all of my expectations,” Chapman said. “I am so proud that I’ve been able to show my children that you can pursue your dreams at any age.”


Even while juggling ownership of their Elements Massage studios, Gilligan and Perry always make time to support their studio teams and fellow franchise owners. Perry got his start in franchising early, right out of college. After building five Fitness Together studios, he became an owner in the Elements Massage system with his now-wife, Tracy Gilligan.

The couple are ambitious entrepreneurs who now own Elements Massage studios in Newburyport, Massachusetts, and Nashua, Bedford, Portsmouth and Salem, New Hampshire. They prioritize their roles as mentors, always making time for career development for the people on their teams. The couple also are the driving force behind the committee that plans the annual Power of You Gala, a black-tie celebration for Elements Massage studio employees throughout the Boston and New Hampshire region.

“Service is at the heart of everything we’ve ever done,” Perry said. “To be recognized on this level is truly humbling, and it never would have happened without empowering people on our team to do great things and allowing them to thrive. In this industry, we are nothing without our teams and are so fortunate to benefit from the strong purpose-driven passion that comes inherently with the work that we do.”

The Franchisee of the Year Award, sponsored by IFA’s partner, Paychex®, recognizes leading franchise owners from IFA member brands whose outstanding performance and contributions help protect, enhance and promote the franchise business model. Nominated by their franchisor company, individuals are selected for their service to their communities, fostering a strong and vibrant workforce, opening the doors for career growth and entrepreneurship and supporting their fellow franchisees.

“Franchisee of the Year recipients represent the best in franchising,” said Matthew Haller, president and CEO of the IFA, the world’s oldest and largest organization representing franchising worldwide. “This is the highest honor IFA awards to individual franchisees, and these local business owners exemplify the power of franchising and its positive contributions to communities around the world.”

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document