Cynthia Maxwell, Drybar, San Antonio - WellBiz Brands Skip to main content

A true self-made entrepreneur, Cynthia Maxwell began her career selling purses out of the back of her car. Now, she’s one of the newest franchisees with the fast-growing salon franchise.

Serial entrepreneur Cynthia Maxwell has launched a range of successful business ventures in industries as diverse as real estate, fashion, communications, construction, fitness and staffing. Now, the jack-of-all-trades businesswoman is also one of the newest franchise owners with Drybar®, the 140-plus-unit blow-out salon franchise.

Growing up, Maxwell says she always knew she wanted to be an entrepreneur. Maxwell came from humble beginnings, starting her entrepreneurial journey as a 22-year-old single mother of two selling purses and jewelry out of the trunk of her car. By 27, she had built a diverse real estate investment portfolio with a net worth of over 10 million. 

We spoke to Maxwell to learn why she chose the fast-growing salon franchise for her next business venture.

1851 Franchise: Tell us your story – what did you do before franchising?

Cynthia Maxwell: Before becoming a Drybar franchisee, I started out selling purses out of the trunk of my car as a young single mom at 20 years old. It was an extremely tough time for me. From there I dedicated myself to researching as much as I could on how to better my situation. I picked up “Rich Dad Poor Dad” and the rest was history after that. I became obsessed with seizing, creating and taking advantage of the opportunities life threw on my path and was able to create an incredible life for myself. If I can do it, anybody can do it. I want the young generation and young women who had the same situation as me to always believe in themselves. Regardless of your situation and regardless of where you come from, you have the power to do whatever it is you put your mind to. With respects to the beauty industry prior to pursuing DryBar, I opened and currently own two of my own hair salons, The Blow Bar and By Maxwell Salon in McAllen, Texas which have been awarded Best Salon (6 years in a row) and the Hall of Fame Service Award (5 years and counting). 

1851: How did you initially find out about franchising and what was your perception of franchising before becoming a franchise owner?

Maxwell: I have always been aware of the concept of franchising, and have 15 years of experience in franchising brands. Franchising is a great way to partner with incredible brands and help build out their reach in different parts of the nation. 

1851: How did you decide you wanted to be a franchisee?

Maxwell: Brand recognition is very important, and I love the system Drybar has in place. A franchise gives me the opportunity to focus on growth and operations. Having a community and feeling like a family, we feed off of each other and give ourselves support. I also was thrilled with the idea that this partnership can help create career opportunities for men and women in the beauty industry. 

1851: How did you perform your research?

Maxwell: We were in Canada, and I needed to get my hair done. I was referred to a blow bar, and I loved the concept. The location I went to did not franchise though. When I was back in Texas, I was visiting LA and went into a Drybar. I had the most amazing feeling and loved the ambiance when I walked in there. I felt very connected to Drybar. Years later, I reached out to them to bring down this brand into our area. I am incredibly passionate about bringing more large brands down to South Texas to help drive community growth and career opportunities. 

1851: Why did you pick Drybar? What excited you most about the potential?

Maxwell: We picked Drybar because our approach was to build growth and have a team. We did not want to reinvent the wheel, and with Drybar’s system already in place, we can focus on the success of the business, our employees and the people around us. 

1851: What are your dreams with the business? What does the future look like?

Maxwell: I see myself as a multi-unit developer in franchising. Beyond that, my biggest driver is the passion I have for building teams. The fact that we will be able to have a direct impact on the growth and development of the people currently on our team and all those who join us in the future is incredibly exciting. I cannot wait to dig in and pour as much as I can into those around me. 

1851: What advice would you have for others looking at buying a franchise?

Maxwell: Do your due diligence. Do research on the brand and speak with other franchisees. Make sure the franchise has a good system in place and is a brand you can see yourself growing with. Without those components, it makes it harder to get to the next level. Getting into a franchise is different from opening your own business. You are establishing a relationship with that brand, and you both need to be able to communicate, just like a marriage or a relationship. Have passion and confidence with the brand.

1851: What do you do in your personal time?

Maxwell: In my personal time, I love to spend time traveling with my husband – my kids are older now and we love to visit them across Texas when they have time. I went through the craze of buying a Peloton during the pandemic and have loved those workouts so much and competing with my eldest daughter on our apple watches has honestly become a fun hobby of mine. 


Drybar is also more than just beautiful hair in about 45 minutes.  It’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar! Alli Webb saw this opportunity and opened the first Drybar in Brentwood, CA in 2010. Now with over 140+  locations across the U.S., Drybar has exploded into a nationally recognized and highly sought-after brand.

Today, our growing product line (created specifically for the perfect blowout), is sold through Drybar franchise shops, Sephora, Nordstrom, Ulta and Macy’s and online at fine retailers as well as at

Drybar isn’t a traditional hair salon, it’s the answer to the quest to look good and feel good. Our tagline says it best: No cuts. No color. Just blowouts® 


The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document