Amazing Lash Studio® Celebrates Some of Its Most Successful Franchise Owners - WellBiz Brands Skip to main content

The leading lash extension franchise is empowering more guests thanks to its inspiring franchisees.

After a lucrative career in sports and entertainment marketing, Elaine Watley knew it was time for something different, something more inspired. That’s when she found Amazing Lash Studio®.

Amazing Lash Studio is a category killer, leading the eyelash extension segment in the franchise industry. With more than 260 studios across the U.S., the brand is propelling forward in its mission to empower its guests and help them feel and look confident and beautiful.

Watley was attracted to an opportunity with Amazing Lash Studio from the start. She was inspired by the power of franchising and the opportunity to take hold of her own career. And, in her search for the right brand, it became clear that Amazing Lash Studio was the right fit after she learned of how supportive and transparent the brand is at its core. 

“The brand was up front with its financials and I felt like they listened to my ideas,” said Watley. “I also appreciated that, at the time, it was an emerging brand that offered me a lot of potential.”

Since her initial meeting with the team five years ago, Watley has expanded her portfolio to include five Amazing Lash Studio locations.

Beyond her love of the brand is Watley’s passion for being a woman in business, and she’s inspiring others to follow the same path. Through her success with Amazing Lash Studio, Wately has helped to create opportunities for her employees and other female entrepreneurs by developing an ownership and equity model. She’s even invested in financial training for them.

“After working primarily with men, I saw an opportunity to promote entrepreneurship within women,” Watley says. “It was that moment in my life that propelled me into franchising in the beauty space.”

But Watley isn’t the only finding success in something she’s passionate about, some of Amazing Lash Studio’s newest franchisees, Tracee Wood and Kerri Jurimae, are excited that their new studio if officially open, too.

Tracee Wood and Kerri Juriamae have been friends for eight years, and coincidentally, it was a love of lash extensions that connected them. After a career in medical sales, the pair opened their first Amazing Lash Studio together in Gaithersburg, Maryland.

“When we met, lashes are what brought us together initially. So when this opportunity landed in front of us, it seemed like a great fit,” said Wood. “Lashes bonded us in the beginning and now we’ve come full circle as lash extension studio owners.”

Wood says it’s more than just the beauty behind the brand, it’s about the customer experience as well that makes it stand out. And as someone who has their lashes done regularly, she understands that connection better than anyone. 

“Since we get our lashes done regularly, it’s easy to envision ourselves in the guest experience. A lot of competitors don’t have private rooms, and cleanliness doesn’t seem to be as prioritized,” she continued. “I think that’s something important to have a connection to. If as a guest, cleanliness is important to me, I see it being important to our guests as well.” 

Lauren Wanamaker, senior director of development for Amazing Lash Studio, says that its franchisees like Wood, Juriamae and Watley that make the brand as successful as it is. And she hopes their hard work and passion for the business will inspire others to grow with the brand. 

“Our brand is nothing without the hard work of people like Tracee, Kerri and Elaine. It’s exciting to see such passionate people grow with Amazing Lash Studio and help empower the people of the communities they serve. I hope prospective franchisees can look to them as key players and recognize the kind of success they can have themselves,” she said.

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

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The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document