Catch the WAVE – Product Innovation & Distribution Center Is Dedicated to Franchisees Skip to main content

Catch the WAVE – Product Innovation & Distribution Center Is Dedicated to Franchisees

WAVE helps small business owners through innovation, demand planning, enhanced buying power and distribution.

WAVE – Wellness and Vitality Exchange LLC – is the product innovation and distribution arm of WellBiz Brands Inc., whose portfolio includes Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together® and Radiant Waxing®. Located in Phoenix, WAVE serves as a consumer goods packaging business, distribution center and supply chain lifeline for all the brands in the WellBiz Brands portfolio. WAVE stocks 21,000-plus square feet of furniture, equipment, décor, supplies and retail products – everything necessary to open and operate a location of any WellBiz Brands portfolio franchise.

“We support all of the WellBiz Brands portfolio franchises with products and furnishing needs. We have products that are used for services, retail and promotional events,” says Sheila Ullery, president of WAVE.

Ullery, whose background is in marketing and innovation, previously worked in consumer product marketing at Disney, in global marketing at Aveda Corp. and was vice president of retail and merchandising at Massage Envy before opening her own salon and day spa. She returned to wellness marketing as senior vice president of marketing and innovation at Amazing Lash Franchise, LLC, before being named president of WAVE four years ago.

“I love what I do. I’m lucky because I have an amazing, diverse team, and what we do is fun. We get to work in product all day long,” Ullery says.

What Does WAVE Do?

For franchisees, the beauty of WAVE is twofold: First, WAVE is exclusive to WellBiz Brands portfolio franchisees and dedicated to providing products that fit the brands and their business models. Second, WAVE helps leverage buying power across the franchise systems managed by WellBiz Brands.

Ullery’s robust team works on a three-year calendar to produce mostly proprietary products for all the WellBiz Brands portfolio franchises. One example of how WAVE innovates and creates savings opportunities is what WAVE did with a product that owners needed for services and that was sold only in bulk containers. The WAVE team knew that the product would go bad before the containers were empty, which would cost the franchisees money. So, they repackaged the product in single service units – in other words, a fresh package is opened for every customer.

Other products, like those used in massage studios, are purchased from vendors. WAVE works to source those products from vendors that allow them to beat or at least match market pricing. That saves the franchisees time; they don’t have to compare vendor pricing because WAVE does it for them – and gives franchisees the best price.

“When the supply chain world was having all these issues, Amazon may have been out of a product that we could get. We are smaller and more nimble, so we could work faster,” Ullery says. “Like the nitrile gloves for studios – they were really hard to get. But we build relationships with our suppliers, and so they are more willing to help us. We were able to tap into that and get what we needed for franchisees.”

What WAVE does for WellBiz Brands is no different than what a lot of restaurants do for their franchisees. They provide proprietary and branded products at distribution centers to ensure brand standards are maintained and to make life easier for franchise owners.

And if franchisees can’t find something they need at WAVE? They just need to ask their brand’s operations team, which will turn to WAVE for a solution – a challenge that Ullery’s team is happy to take on as an important part of the support provided to franchise owners by the WellBiz Brands support system.

Disclaimer: ©2022 WellBiz Brands, Inc. (“WBB”). Each franchisee location of a WBB portfolio brand is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated locations, including hiring, direction, training, supervision, discipline, discharge, compensation and termination of employment. WBB is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners’ studios are their employees, not those of WBB. Benefits vary by independently owned and operated studios. Amazing Lash Studio®, Elements Massage®, Fitness Together®, Radiant Waxing™ + designs are trademarks owned by each of their respected company or their affiliates. Drybar® + design are registered trademarks owned by Helen of Troy Limited and used by DB Franchise, LLC under license.

Get the Deets on the Numbers

Getting Up Close With Your Bottom (Line)

Eager for more details on the digits? We’re ready to lay it all out for you.

But first, a glimpse at who makes the perfect Radiant Waxing franchise owner…

Got the drive to lead a Radiant Waxing salon? While you don’t need a background in beauty, we’re scouting for dynamic leaders with a flair for top-tier service. It’s about crafting those “ahh” moments and sending guests out feeling on top of the world.

At the heart of the Radiant Waxing brand is the mission to cultivate a team that’s not just skilled, but also purpose-driven and awe-inspiring – all within a business environment that’s as fun as it is fulfilling. 

We’re on the lookout for individuals who embody the ethos of being ‘headstrong, heart-filled, and hand-crafted.’ This means having the tenacity and drive to lead, a heart that beats for creating positive experiences, and a hands-on approach to every aspect of the business.

And – as you can probably tell – we’ve got a certain vibe.

Sound good?

Alright, let's dive into the numbers…

Studio Footprint: 1400 – 1800 Sq. Ft
# of Rooms:  4 – 6
Team Members: 10
Opening Timeline: Six months after signing a franchise agreement
Minimum Liquidity: $100,000
Net Worth: $600,000

*As stated in the March 2024 Franchise Disclosure Document

Training & Support

Serious Training That’s Seriously Fun

Waxing is an art, and we help provide training for a salon’s waxologists to perform their craft at the highest levels.

But we also train owners just as seriously.

The training covers:

There’s nothing to worry about – we’ve got your back!

When you win, we win, so you’ll get all the training you need to get you up and running.

Power of Portfolio

Transforming Lives, One Wax at a Time

Consider WellBiz Brands your BFF, alongside you on your journey to starting (and growing) your Wax Empire.

You know everything about running a successful beauty biz right? You don’t? Well, no worries, because the WellBiz Brands portfolio brands have nearly 1,000 locations for its franchise brands including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and of course, Radiant Waxing. 

WellBiz Brands specializes in the beauty and wellness space.  They understand the mass affluent female consumer and membership models that help create more predictable, recurring revenue.  And with that many franchised locations in their portfolio, they know a LOT about how to make them work.

And not only do you get the benefit of their experience – you get their tech, too. 

With the power of the WellBizONE™ platform, you’re not just running a salon; you’re steering a high-tech vessel. This platform is the pulse of your business, simplifying everything from booking to sales, making your operation smoother than ever. It’s about harnessing technology to not only enhance  guests’ experience but also streamline your day-to-day management.

Whether you’re looking to expand your empire with additional salons or optimize your options when you’re ready for the next chapter, the team is here to support and advise you in making the best moves for your future.

Above all, they’re in the people business.

Because when you take care of people, business is good.

Why the Radiant Waxing Brand?

Considering The Radiant Waxing Brand? Let's Shine Together!

Let’s keep it real: these are not just any waxing salons. They’re a full-service, speed-waxing havens inclusive of everyone who values their personal care – both men and women.

And when it comes to services, we cover it all – from perfectly shaped brows to the smoothest legs and everything in between.

Now, why should you, as a potential franchise owner, get excited? Because at the Radiant Waxing brand, waxing is our bread and butter. Waxologists are artists of their craft, meticulously trained to provide unparalleled service. This translates to not just happy guests, but loyal ones – the kind who come back, again and again, keeping those registers ringing.

Proprietary Waxing Technique: The three-step process is fast and skincare friendly. Salons use an all-natural pine-based TruWax® soft wax for a better waxing experience. Most hard wax only removes 60-67% of hair in one pull. Soft wax removes 90% of the hair in one pull. It’s kind of a no-brainer. Ya know, unless the guests are into pain.

Boutique Experience: The salons are chic, upscale boutiques, making every visit a luxurious escape.

Sole Focus On Waxing: We’re all about waxing mastery, helping ensure salon waxologists have top-notch skills in their field.

Recurring Revenue Programs: Offering unlimited Brazilian waxing memberships and wax packages, because who doesn’t love staying smooth?

As a franchisee, you’re stepping into a role backed by comprehensive training resources, operational support, and ongoing mentorship. You’ll be part of a team that’s as driven and awe-inspiring as they come. Imagine being at the helm of a business that’s not just profitable but also genuinely fun and fulfilling.

Sound like fun? Get in touch and let’s get this party started!

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document