WellBiz Brands Inc. Celebrates Franchisees and Service Providers at UNITED Conference in Las Vegas - WellBiz Brands Skip to main content

The leading beauty and wellness platform hosted five brands, over 900 attendees and Shark Tank star Lori Greiner

DENVER, Colo. (April 13, 2022) WellBiz Brands Inc., the pre-eminent beauty and wellness franchise platform, with nearly 900 franchised locations globally, recently hosted over 900 attendees at its 2022 conference in Las Vegas at The Mirage®. The WellBiz Brands portfolio features category leaders including Drybar®,Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®.

2021 marked a year of tremendous growth for the company, including adding two new brands to its portfolio and signing more than 100 franchise agreements. The theme for the conference was “UNITED,” celebrating the success of the portfolio while highlighting 2022 growth initiatives. Jeremy Morgan, WellBiz Brands chief executive officer, provided a look at what’s ahead for the portfolio, including new eyelash extension innovations, WellBiz One technology to enhance studio operations for franchisees and the new Support Center structure focused on revenue drivers like membership and people.

“Coming together at the UNITED Conference to celebrate the best in beauty and wellness franchising was inspiring. At WellBiz Brands, we’re focused on creating world-class experiences for consumers and providing the best-in-class support franchise owners need for sustainable growth,” said Morgan. “Beauty and wellness are high-growth industries. We have the best brands in our categories and consumers love the services we provide. Most importantly, we’re surrounded by amazing franchisees and a WellBiz Brands support team who have common goals. There are so many opportunities in front of us.”

The UNITED Conference also focused on helping franchisees grow their business portfolios. One of the advantages of being a franchisee within the WellBiz Brands platform is the ability to own multiple brands within the portfolio, and during the conference over 20 franchise groups committed to expanding across two or more concepts. The portfolio is off to a fast start in 2022, with 35 franchise groups signing deals to build nearly 100 new units.

WellBiz Brands also recognized franchisees earning special recognition for Franchisee and Service Provider of the Year:

Franchisees of the Year

  • Drybar, Amy Ross, Scottsdale, Arizona: Ross truly embodies the Heart & Soul values of the Drybar brand. As one of Drybar’s first franchisees, she has been a leader since the beginning. She is generous with her time, whether testing new systems or collecting franchisee feedback and sharing it with the Support Center. Over the past 10 years, she and her husband have opened six locations, with plans to grow to 10.
  • Amazing Lash Studio, Juan Cristerna, McAllen, Texas: Cristerna owns two locations in Brownsville and McAllen, which are both in the top 10 across all metrics. With 32,000 visits last year, and 62% of those services pre-booked, Cristerna’s business results are Cristerna also supports the growth of the brand by testing new products and programs.
  • Radiant Waxing, Gerri Jones, Lubbock, Texas: Jones’ Lubbock salon finished 2021 as a top performing location, ending the year with a 91% increase in sales versus A creative marketer with meaningful relationships in her community, she stands out as a leader who empowers her team.
  • Elements Massage, Matt Perry and Tracy Gilligan, Nashua, Portsmouth, Salem, New Hampshire, and Newburyport, Massachusetts: With four studios, Perry and Gilligan make time to support their studio teams through mentoring and career development. Known for their contagious energy, they are ambitious in business pursuits and always open to providing larger brand support, such as serving on the New England gala and co-op.
  • Fitness Together, Clark Sharp, Silver Spring, Maryland:In 2014, Sharp joined the brand as a personal trainer and in two years became a studio owner. When the pandemic hit, Sharp took a full-time job to help support the studio and his employees. The trust in himself and his team paid off, and revenues increased by over 50% from 2020 to 2021. Sharp is a leader within the brand, offering expertise in every capacity.

Service Providers of the Year

  • Drybar: Shop Educator of the Year, Kirsten Welch, Oklahoma City, Oklahoma
  • Amazing Lash Studio: Lash Stylist of the Year, Liz Gearheart, Suntree, Florida
  • Elements Massage: Massage Therapist of the Year, Tyson Johnston, College Station, Texas
  • Fitness Together: Personal Trainer of the Year, Maria Cardozo, Burlington, Massachusetts
  • Radiant Waxing: Waxologist of the Year, Savanha Nunez, Lubbock, Texas

With a portfolio of beauty and wellness brands and nearly $500 million in systemwide sales, WellBiz Brands offers experienced and prospective entrepreneurs opportunities that fit their passions and goals. For more information, please visit: WellBizbrands.com.

About WellBiz Brands Inc.

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio includes Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage®, and Fitness Together®.  The company’s cross-brand digital marketing program drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBiz One, a proprietary technology platform, enhances studio operations for franchisees, fueling member engagement and retention. With expertise in supply chain management, e-commerce and product innovation, WellBiz provides franchisees with a leading edge. The company has earned national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and others. For more information, visit WellBiz Brands Inc.

Media Contact
Jody Ryan
Senior Director of Communications

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document