The Busy Bee Behind Drybar: Alli Webb - WellBiz Brands Skip to main content

Originally Published by VanityFair, March 2017

Why didn’t anyone tell me about Paris?,” gushed native-Californian and Drybar founder Alli Webb, who turned 40 and was introduced to the City of Love for first time last year. “Everything is so beautiful. Everyone is so beautiful. The streets, the fashion, the buildings. I wanted to pack up and move there immediately!,” she recently told Vanity Fair. This sort of impulsive enthusiasm has served this hairstylist well, especially in her ever-booming business endeavors.

This February marked the seventh anniversary of Drybar, the original “blowout only” destination that began in an unassuming space in the affluent district of Brentwood, Los Angeles. The salon’s decor, brightly lit with yellow and white accents and a chic gray backdrop—a design-aesthetic formula that Webb has adhered to throughout the rest of her 72 shops (and counting)—speaks volumes about Webb as a person (and not just of her hair). The petite blonde tour de force is known for her sunny disposition. She recognized a void in the beauty industry and ignored tales of failed start-ups in order to create an entirely new category of single-service establishments.

Webb enlisted her brother Michael Landau and his wife, Sarah, as well as her husband Cameron Webb in bringing her vision to life. “There was no official business plan. At some point my brother put together a spreadsheet, figured out our costs and how we would pay our employees.” Webb had no clue that this small idea would immediately take off and become one of the most successful beauty launches in the past decade. “It was crazy,” Webb said. “We were booked from day one, and it’s never stopped.”

Webb is a trained hairstylist who learned the trade while working for John Sahag in New York, then eventually returned to the West Coast. In 2009 she had become antsy after five years as a stay-at-home mom and developed a mobile blow-dry service, Straight at Home, which became an instant hit among readers of the mommy blog where she advertised. It was then that Webb quickly discovered a need all women had for an affordable blowout. When the demand for her services eventually outweighed her ability to meet it, she looked into setting up a brick-and-mortar shop, and she’s now making history. “It’s funny, because I just wanted to open one little salon, so that I was able to pick up my kids from school and make a living,” Webb reminisced.

Like any business, there were bumps along the way. “I probably shouldn’t put this on the record, but because I called my mobile service Straight at Home, we were originally going to call our business Straight Bar,” laughed Webb. “We realized, for obvious reasons, why it wasn’t going to work. Also, we were worried that women might think all we did was straighten hair. It would have been a disaster on so many levels.”

“Then there was the time I signed a contract for a towel service without having a lawyer look at the fine print.” Webb sighed. “It’s funny to think about it now, but at the time it was a really big deal.” Her advice for budding entrepreneurs: “Make sure everything you sign first gets looked at by a lawyer. No way you’re going to understand the mumbo jumbo thrown into the fine print. Also, be sure to have someone on your team who’s great with numbers, and someone who can tackle the branding.

Drybar is on track to open another 20 locations before the end of the year. They recently opened up shop right on Collins Avenue in South Beach, and they aim to quickly follow suit with another Miami launch in Brickell come April. By the time New Year’s Eve rolls around, we can expect to see salons nationwide from Honolulu to Austin, and another New York salon in the city’s historic South Street Seaport district come July. But Webb has her sights set beyond the East River—and across the Atlantic. She hinted that there’s a possibility of a Drybar salon in Paris, but, in the meantime, Webb’s ever expanding product line will be launching in Sephora France this May, along with Sephora Mexico and Australia.

Webb’s spring lineup is designed for girls on the go, including the Tiny Tress Press, a portable hair-detailing iron in bright-yellow casing (obviously); Double Standard, a cleansing-and-conditioning foam-in-one (waaah?!); and Whiskey Fix styling paste, ‘cause you gotta keep the piece—ha! All can be found at Drybars nationwide and online, plus, at SephoraUlta, and Nordstrom.

When asked how the immense growth and quick success of her business has impacted her family life, Webb explained. “I feel very happy and lucky. I love my life, and I love being a mom. The kids are a challenge sometimes. What stays with me, going from being a stay-at-home mom to a mom who works and travels—that’s been a big adjustment. But I love my kids seeing how hard we work, and that that is the key to success.”

Get the Deets on the Numbers

Getting Up Close With Your Bottom (Line)

Eager for more details on the digits? We’re ready to lay it all out for you.

But first, a glimpse at who makes the perfect Radiant Waxing franchise owner…

Got the drive to lead a Radiant Waxing salon? While you don’t need a background in beauty, we’re scouting for dynamic leaders with a flair for top-tier service. It’s about crafting those “ahh” moments and sending guests out feeling on top of the world.

At the heart of the Radiant Waxing brand is the mission to cultivate a team that’s not just skilled, but also purpose-driven and awe-inspiring – all within a business environment that’s as fun as it is fulfilling. 

We’re on the lookout for individuals who embody the ethos of being ‘headstrong, heart-filled, and hand-crafted.’ This means having the tenacity and drive to lead, a heart that beats for creating positive experiences, and a hands-on approach to every aspect of the business.

And – as you can probably tell – we’ve got a certain vibe.

Sound good?

Alright, let's dive into the numbers…

Studio Footprint: 1400 – 1800 Sq. Ft
# of Rooms:  4 – 6
Team Members: 10
Opening Timeline: Six months after signing a franchise agreement
Minimum Liquidity: $100,000
Net Worth: $600,000

*As stated in the March 2024 Franchise Disclosure Document

Training & Support

Serious Training That’s Seriously Fun

Waxing is an art, and we help provide training for a salon’s waxologists to perform their craft at the highest levels.

But we also train owners just as seriously.

The training covers:

There’s nothing to worry about – we’ve got your back!

When you win, we win, so you’ll get all the training you need to get you up and running.

Power of Portfolio

Transforming Lives, One Wax at a Time

Consider WellBiz Brands your BFF, alongside you on your journey to starting (and growing) your Wax Empire.

You know everything about running a successful beauty biz right? You don’t? Well, no worries, because the WellBiz Brands portfolio brands have nearly 1,000 locations for its franchise brands including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and of course, Radiant Waxing. 

WellBiz Brands specializes in the beauty and wellness space.  They understand the mass affluent female consumer and membership models that help create more predictable, recurring revenue.  And with that many franchised locations in their portfolio, they know a LOT about how to make them work.

And not only do you get the benefit of their experience – you get their tech, too. 

With the power of the WellBizONE™ platform, you’re not just running a salon; you’re steering a high-tech vessel. This platform is the pulse of your business, simplifying everything from booking to sales, making your operation smoother than ever. It’s about harnessing technology to not only enhance  guests’ experience but also streamline your day-to-day management.

Whether you’re looking to expand your empire with additional salons or optimize your options when you’re ready for the next chapter, the team is here to support and advise you in making the best moves for your future.

Above all, they’re in the people business.

Because when you take care of people, business is good.

Why the Radiant Waxing Brand?

Considering The Radiant Waxing Brand? Let's Shine Together!

Let’s keep it real: these are not just any waxing salons. They’re a full-service, speed-waxing havens inclusive of everyone who values their personal care – both men and women.

And when it comes to services, we cover it all – from perfectly shaped brows to the smoothest legs and everything in between.

Now, why should you, as a potential franchise owner, get excited? Because at the Radiant Waxing brand, waxing is our bread and butter. Waxologists are artists of their craft, meticulously trained to provide unparalleled service. This translates to not just happy guests, but loyal ones – the kind who come back, again and again, keeping those registers ringing.

Proprietary Waxing Technique: The three-step process is fast and skincare friendly. Salons use an all-natural pine-based TruWax® soft wax for a better waxing experience. Most hard wax only removes 60-67% of hair in one pull. Soft wax removes 90% of the hair in one pull. It’s kind of a no-brainer. Ya know, unless the guests are into pain.

Boutique Experience: The salons are chic, upscale boutiques, making every visit a luxurious escape.

Sole Focus On Waxing: We’re all about waxing mastery, helping ensure salon waxologists have top-notch skills in their field.

Recurring Revenue Programs: Offering unlimited Brazilian waxing memberships and wax packages, because who doesn’t love staying smooth?

As a franchisee, you’re stepping into a role backed by comprehensive training resources, operational support, and ongoing mentorship. You’ll be part of a team that’s as driven and awe-inspiring as they come. Imagine being at the helm of a business that’s not just profitable but also genuinely fun and fulfilling.

Sound like fun? Get in touch and let’s get this party started!

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document