Beauty School Dropout Becomes Multi-Brand Franchise Owner - WellBiz Brands Skip to main content

Brandie Chapman already had a degree in marketing, a real estate license and had been a stay-at-home mom for 18 years before her sons left for college. Life as a multi-unit, multi-brand owner of Radiant Waxing® salons, a Drybar® shop and a soon-to-be Amazing Lash Studio® location wasn’t in the picture, yet.

With an empty nest, she knew she wasn’t ready to enter retirement and wanted something new to do with her life. She started school to be an esthetician, with the thought that she would open her own studio in her hometown of Coeur d’Alene, Idaho, and call it B’s Wax, playing off her name.

But that changed over a conversation at a back-to-school lunch with her friends that led to discussing the LunchboxWax® brand, which had coincidentally been headquartered in Boise at the time. Following that conversation, she began doing her research and kept liking what she read about becoming a franchise owner and operator.

 

Shortly after, when her husband, Mike, was on a golf trip with his friends, she made up her mind and called him.

“I called him up … and I said to him, ‘We’re going to open up a waxing business,” she recalled. “And he was like, ‘Come again?’ But the best news was that he had four or five beers on the golf course and just said, ‘Well, research it and let me know.’”

A few days later, company officials told her they didn’t recommend an owner-operator style of ownership at the time. So, she likes to tell people that after just one day of school, Chapman became a beauty school dropout, she says, laughing.

 

By the summer of 2020, during the early days of the pandemic, they opened their first location.

Despite brief shutdowns, business boomed. Within six months, their location in Coeur d’Alene was already in the black and they were thinking of adding more locations. First came a second location in Spokane, Washington, to the west.

The LunchboxWax franchise system was acquired by WellBiz Brands and rebranded this year, something that Chapman also welcomed.

“We were really excited about it,” she says. “It was a bigger scope, more support, bigger umbrella. And then we started looking into the other brands.”

 

Most recently, Chapman opened a Drybar shop in August. Next year, they hope to open their first Amazing Lash studio location as their third brand under the WellBiz Brands portfolio and add another location each year until they reach six.

“It’s crazy, right?” she says. “My husband and I had zero franchising experience. We had never done anything like this. We didn’t really know what to expect.”

The opening of the first location, despite the start of the pandemic, went smoothly. But they knew the area, had friends in the real estate business there and they knew where they wanted to be. After that, they knew what to expect, which led to an easier transition in opening multiple units and multiple brands at a rapid pace.

Chapman finds having a multi-unit, multi-brand approach under the WellBiz Brands umbrella is a huge benefit for both owners and customers.

“It’s the same clientele,” she says. “We have over 4,000 guests at our Radiant Waxing salon, and those were the first guests we marketed to for our Drybar shop. With the Amazing Lash Studio location, when we do that, it will be the same clientele. From a marketing standpoint, it makes a lot of sense.”

 

Chapman said it was also a welcomed change for her customers.

“We are able to offer members a discounted rate or membership at the other location,” she says. “From the guests’ perspective, they love that. They can pay one price.”

Looking ahead, Chapman expects to open her Amazing Lash Studio location in fall of 2023, to give herself back a summer vacation and needed time with family. After that, her eyes are on planning the future for her next locations. But where those will be located is still in the planning stages.

“Right now, the short answer is, we just don’t know,” she says.

 

Disclaimer: ©2022 WellBiz Brands, Inc. (“WBB”). Each franchisee location of a WBB portfolio brand is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated locations, including hiring, direction, training, supervision, discipline, discharge, compensation and termination of employment. WBB is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners’ studios are their employees, not those of WBB. Benefits vary by independently owned and operated studios. Amazing Lash Studio®, Elements Massage®, Fitness Together®, Radiant Waxing™ + designs are trademarks owned by each of their respected company or their affiliates. Drybar® + design is a registered trademark owned by Helen of Troy Limited and used by DB Franchise, LLC under license.

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document