The Elements Massage Brand Inks Largest Domestic Agreement in its History - WellBiz Brands Skip to main content

Leading Wellness-Based Massage Concept Bolsters Footprint Across Utah and Colorado Through Massive Deal

COLORADO – The Elements Massage® brand, the nation’s leading massage therapy concept where every session is personalized to meet clients’ needs, recently signed its largest area double-digit unit development agreement to be developed across Utah and Colorado.

The agreement was inked with an established franchise operating group within the Quick Service Restaurant (QSR) space, who own and operate restaurants across the country, in addition to its other business ventures. This is their first venture into the wellness space and marks a significant milestone for the Elements Massage brand during a pivotal era of growth, highlighting its appeal for established multi-brand operators looking to diversify their portfolios.

“There are numerous concepts in the wellness space and the ability of the Elements Massage brand to stand out from the competition through its unique approach to massage therapy immediately stuck out to us,” said a senior executive from the group. “With a robust model that appeals to owners and clients alike, we felt that the Elements Massage brand was the perfect brand to diversify from our other business channels. The brand sets itself apart in the industry with its personalized holistic massage therapy and we can’t wait to play a part in its continued growth.”

Through this agreement, the group will be acquiring eight existing Elements Massage studios in Utah and Colorado while also adding 14 new studios across those markets as well.

“What attracted us to the WellBiz Brands portfolio are its people-centric business models and a common technology stack that’s offered across the five brands. This will pave additional avenues for growth for us in the future with the WellBiz Brands portfolio,” a senior executive from the group said.

The group noted that in addition to the common tech stack, the growth trajectory of the massage and wellness space in the United States made the investment very appealing, as consumers are surging more of their discretionary income toward self-care services.

“We’re thrilled to have this powerhouse franchise group join the Elements Massage brand as we continue expanding across the nation,” said Kelli Schroeder, VP of Franchise Development with WellBiz Brands. “As we enter this pivotal time for the brand, growing the franchise network with experienced, sophisticated operators that share the same passion for wellness and a deep understanding of how to deliver an amazing client experience is crucial. We’re honored to be the wellness franchise of choice for this group and look forward to their expansion.”

Founded by a massage therapist, the fundamental core of the Elements Massage brand is to provide a truly customized therapeutic experience to every client, in every session. With a small footprint, a successful membership-based business model for entrepreneurs, the brand is positioned as a leader in its category and attracts seasoned operating groups. The Elements Massage brand currently has nearly 250 studios open and is gearing up for strategic expansion amid a new era of nationwide growth.

The Elements Massage brand is a part of the WellBiz Brands portfolio. WellBiz Brands also manages the Drybar®, Radiant Waxing®, Fitness Together®, and Amazing Lash Studio® brands. Colorado-based WellBiz Brands now has nearly 900 locations across all brands. As a high-growth franchise brand, Elements Therapeutic Massage, LLC offers franchise ownership opportunities in select territories across the country.

To learn more about the Elements Massage brand and franchise ownership opportunities, visit www.elementsfranchise.com.

 

About WellBiz Brands Inc.:

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio features category leaders including Drybar, Amazing Lash Studio, Radiant Waxing, Elements Massage and Fitness Together. The company’s cross-brand digital marketing program drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBizONE™ system, a proprietary technology platform, enhances studio operations for franchisees, fueling member engagement and retention. With expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides franchisees with a leading edge. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and Franchise Times Fast & Serious, among others. For more information, visit WellBizBrands.com.

 

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document