YOUR NEXT CHAPTER
BEGINS WITH DRYBAR
OWN A DRYBAR SHOP
We may be biased, but we think Drybar is the ultimate business opportunity. And it’s not just about the profit — it’s about the people.
Joining the Drybar brand means you’re becoming part of a family —a family that values the simple, yet profound act of caring. We’re bonded by the belief that beauty is more than skin (or hair) deep; it’s about the uplift that comes with it.
This is your invitation to be part of something bigger. Every community deserves a welcoming spot women can’t wait to visit, and walk out feeling like a million bucks.
We don’t just do hair—we do happiness.
As a franchise owner, you have the power to lift the spirit of your community, one blowout at a time. Join us in spreading the signature Drybar fabulous-ness that comes from feeling good, looking great, and living boldly.
WELCOME TO YOUR
NEXT CHAPTER MAKING BANK WITH BLOWOUTS
No cuts. No color. Just blowouts.®
A simple idea that sparked a revolution. The Drybar brand is not just about the hair – we’re about family, hustle, and a whole lot of fun. Crafted from the ground up by Alli Webb, the Drybar legacy began in Brentwood, CA, in 2010. Today, it’s a booming style empire with nearly 200 shops worldwide and 100+ in development.
"IT WAS THE GREAT BUSINESS OPPORTUNITY THAT FIRST ATTRACTED ME TO DRYBAR. BEFORE I KNEW IT ONE SHOP TURNED INTO MULTIPLE SUCCESSFUL LOCATIONS.
WHAT I DID NOT EXPECT WAS TO GAIN SUCH AN AMAZING SECOND FAMILY IN MY FRANCHISE PARTNERSHIP IN MY 30 YEAR CAREER THIS HAS BEEN MY FAVORITE ENDEAVOR."
Amy Ross
Franchise Owner
Phoenix, AZ
BUILD YOUR LEGACY:
SIMPLE MODEL,
SCALABLE FREEDOM
The Drybar brand has truly paved the way for success for owners, thanks to a franchise model that’s simple and, *ahem* profitable. With an established manager-run structure, your empire grows, your team thrives, and your personal freedom soars.
And while your legacy may start with a single shop, it’s certainly scalable with multi-unit (and multi-brand) opportunities.
MEMBERSHIP-BASED MODEL
Recurring revenue membership model
More predictable revenue
ESTABLISHED BUSINESS SYSTEMS
Appointment-based service
Proprietary processes and hair styles
MULTIPLE REVENUE STREAMS
Service add-ons at the wash bowl or in the chair
Braids, up-dos and dry styling
Drybar branded products and tools
WHY CHOOSE THE
DRYBAR BRAND?
CUSTOMER CARE THAT
SPEAKS VOLUMES
Before the Drybar brand, a great blowout either cost too much or was a ho-hum bargain-bin affair. The brand flipped the script, offering salon-quality blowouts in an atmosphere that buzzes with fun and offers a remarkable guest experience.
We want women everywhere to be Drybar beautiful. Join the movement in one of the fastest-growing industries, with professional support that’s nothing short of fabulous.
THE BOOM OF THE BLOWOUT
Now’s the perfect time to hop on the personal care wave. Blowouts are transforming from an indulgent treat to an essential part of the weekly routine. The salon industry, currently valued at $215.7 billion, is projected to climb to a staggering $383.8 billion by 2030*.
With a Drybar shop, you’re not just joining the market; you’re defining it. Stand out with a brand that fits perfectly in the canvas of today’s beauty landscape.
*From an article by Trafft.com
$215.7B
2023 SALON INDUSTRY
7.55%
CAGR 2022-2030
$383.8B
PROJECTED 2030
"BEING A PART OF THE DRYBAR FAMILY GREW BEYOND WHAT WE BOTH INITIALLY THOUGHT. AFTER DEVELOPING OUR INDIVIDUAL SHOPS, A FRIENDSHIP WAS FORMED THROUGH DRYBAR AND OPPORTUNITIES OPENED. BY PARTNERING TOGETHER AND LEVERAGING OUR INDIVIDUAL TALENTS, EXPERIENCES AND RESOURCES, WE ARE ABLE TO BRING THE DRYBAR EXPERIENCE TO EVEN MORE MARKETS TOGETHER. WE CAN'T WAIT TO SEE WHAT'S AROUND THE NEXT CORNER!"
Jackie Paynter and Ami Govinjaraju
Franchise Owners
Charlotte, NC and Tampa, FL
WELLBIZ BRANDS ON YOUR SIDE? YOU CAN'T LOSE.
When you join the Drybar brand, you’re not doing it alone.
WellBiz Brands has developed the infrastructure to support you in all the major areas of your franchise and the beautiful thing is, YOU don’t need to be a subject matter expert – at all.
You get the support of a best-in-class brand manager specializing in beauty and wellness concepts. Wellbiz Brands’ vast network empowers you to SCALE UP—cross the thresholds of multi-unit and multi-brand ownership and watch your beauty biz flourish.
LET'S TALK MONEY,
HONEY
Ok, so you wanna see some numbers?
It’s true, money isn’t everything but we think it’s better to be upfront about the figures involved.
Avg Drybar Franchise Yearly Revenue: $826,493*
- Initial Franchise Fee: $50,000*
- Royalty Fee: 7%*
- Marketing Fee: 2%*
- Total Estimated Initial Investment $550,504 – $869,724*
*Yep, there’s a wide margin here, mostly because construction costs vary depending on region. You can reference the current FDD for more details on these numbers.
It’s also worth noting that in order to qualify for franchise ownership, you’ll need a net worth of $2.25m+ and $750k liquidity.
*As stated in the March 2024 Franchise Disclosure Document
"AS I CELEBRATE MY YEARS IN THE DRYBAR BUSINESS, I REFLECT ON HOW AMAZING THE JOURNEY HAS BEEN SO FAR… HERE'S TO MANY MORE."
Mandy Vine
Franchise Owner
Louisville, KY
Your Dream Shop
Come True
Dreaming of the perfect Drybar shop? With WellBiz Brand’s robust support, everything’s possible.
The Support Center guides you through the journey of real estate selection, design, and construction (it has it down to a science). That means perfectly appointed furniture, fixtures, and decor all curated to give clients a high-end experience they look forward to again and again.
BOSS-LEVEL TRAINING
When you look good, we look good. That’s why the brand is committed to making the launch of your Drybar shop as smooth as latte foam. With an all-encompassing training and support, you’ll get professional assistance with:
- Shop Scouts Unite! We’re here to help you pinpoint the perfect spot that’s as fabulous as a fresh blowout and support you through your lease negotiations.
- Blueprint to Brilliance: Complete store design and development support to craft a space that’s all buzz, business, and beauty.
- Tech-Savvy Chic: Full integration with the bespoke online booking and POS systems for seamless style sessions.
- The Drybar Bible: Your comprehensive operations manual, packed with all the know- how you’ll need to run your shop smoothly.
- Twice the Talent: Tailored training for up to two members of your dream team-because the best tresses come from the best-trained.
- Media-Ready: Every Drybar shop comes with its own media profile, setting the scene with the perfect music and feel-good films to keep the vibes on point every season.
- Marketing Magic: Guidance on all things promo, from Social Media to PR, ensuring your salon’s grandeur grows with every
post, picture, and pamphlet. - Pre-Opening Buzz: Exclusive training at your newly minted shop to help ensure your opening is as smooth as a clients’ locks.
On top of all the ‘formal’ training you’ll receive, and the access to our network of seasoned professionals, you’ll be a part of the franchise family.
The real beauty of the Drybar franchise system is everyone learns and grows together. The brand has been successful because it believes there’s tremendous opportunity ahead. You commit to helping the brand grow and the brand will do the same for the franchise shop owners.
WHERE DOES THE BRAND
GROW FROM HERE?
The buzz is building and the Drybar brand is on the lookout for fresh spots to bring the blowout magic—below are just some of the markets it is eyeing next. 500+ available territories! 46 states — Pacific Northwest, Northeast, South & Midwest. Ask today!
- Philadelphia, PA
- Jacksonville, FL
- Raleigh-Durham, NC
- Cincinnati-Dayton, OH
- Salt Lake City, UT
- Memphis, TN
- Hartford-Springfield, CT
- Pittsburgh, PA
- Birmingham, AL
- Jackson, MS
Each city holds the potential for your Drybar shop to become the next local hotspot for high-style hair. Apply today, and let’s create a future that’s head-turning in every way.
(BUT NOT BY YOURSELF)
SO, ARE YOU READY TO BECOME A DRYBAR FRANCHISEE?
We gotta keep it real with you – it’s not a quick and easy process.
We treasure the brand like the perfect updo, so we take time to make sure franchisees are the crème de la crème.
Sure, shops are as fun and lively as a Saturday night out, and the mission to spread happiness and confidence is a full-time gig. But it’s not all curls and cocktails. We need dedicated owners who don’t mind rolling up their sleeves and diving in, even on weekends.
We’re gonna get to know you. We’re not just talking about your professional background; we want the scoop on your personality, your character, what drives you.
Expect a tête-à-tête that spans a good eight to 12 weeks. You’ll chat with fellow franchisees, weigh the financial and lifestyle perks, and really get down to the roots of the business.
And if it all clicks? You’ll get the VIP pass to the Support Center in Denver for a day of leadership meet-and-greets, guided tour, and the chance to ask those final, pressing questions.
SO, IF YOU THINK YOU'RE A FIT FOR THE DRYBAR FAMILY.
FILL OUT THIS APPLICATION AND LET'S GET STARTED!
HOW MUCH CAN I MAKE AS A DRYBAR FRANCHISE?
The Federal Trade Commission and state franchise sales regulations do not allow franchisors to provide profit projections. However, if you become a qualified candidate, we would be happy to share our Franchise Disclosure Document (FDD).
HOW MUCH ARE THE ROYALTIES AND OTHER ANNUAL FEES?
Our current Initial Franchise Fee is $50,000. Royalty fee is 7% of gross sales. Marketing fee is up to 2% of gross sales.
DO I NEED EXPERIENCE IN THE HAIR INDUSTRY?
No. We are looking for individuals who share our obsessive dedication to over-the-top customer service. We can teach you and your team the rest.
HOW MUCH DOES IT COST TO BECOME A DRYBAR FRANCHISE?
All-in start-up costs range from about $550,504-$869,724* depending on a number of things, including the size and condition of your location. A complete breakdown of these estimated costs is included in our FDD.
DOES DRYBAR OFFER FINANCING?
No, you will be responsible for financing. We would be happy to introduce you to lenders and financing brokers who are familiar with our business.
HOW LONG DOES IT TAKE TO OPEN A DRYBAR?
Each location is different, but the most time-consuming steps tend to be site selection, lease negotiation, build-out (including permitting) requirements, and training. However, we anticipate it will take approximately 6 to 9 months from signing your lease to opening day at your Drybar.
*As per the March 2024 Franchise Disclosure Document
1. UNDERSTANDING THE DRYBAR BRAND
During this stage you familiarize yourself with the Drybar brand, receive the Franchise Disclosure Document (FDD) to review, and hear more about our brand positioning. We will discuss Drybar culture and determine if you are initially a match to move forward in the process.
2. SUPPORT
Gain a thorough understanding of the support you will receive as a Drybar shop owner from opening your shop to marketing, site selection, training, and operations. You will also have an opportunity to connect with existing owners and ask them about their experience with the brand. As part of the due diligence there will be a background check and a soft credit pull to ensure it makes sense for us to move forward.
3. REAL ESTATE & FINANCIAL PRO FORMA EXERCISE
Review the brand’s strategic support on site selection. The Drybar brand takes data seriously and utilizes both demographics and psychographic data to help you determine the ideal trade area to open a shop. Review the market you’re interested in and finalize a potential territory.
4. CONFIRMATION DAY
If we are a good fit for each other, we will invite you to the Support Center in Denver to meet the team. This day will be dedicated to answering any questions you might have and diving deeper on support roles and what drives success. Confirmation Day preparation paperwork will need to be completed.
5. FINAL APPROVAL & AGREEMENT SIGNING
Once you have been approved by the Executive team and an agreement has been signed, you’ll hit the ground running on a kickoff call with the team will be set up within 2 business days to start the site selection process!
