Drybar St. Louis Brings “Drybar Magic” to St. Louis Children’s Hospital Teen Prom
ST. LOUIS (May 10, 2025)—Since 2019, the Drybar® brand’s St. Louis team, led by franchisee Caroline Wideman, has supported the St. Louis Children’s Hospital through its annual Spring Table Tops event at The Ritz-Carlton. Each year, stylists host a “Touch-Up Bar” for the nearly 300 women in attendance, offering complimentary styling in celebration of the hospital’s work. But this year, the team had the opportunity to bring that support to a new demographic.
For the first time, Drybar St. Louis participated in the hospital’s teen prom, an event designed to give both in-patient and out-patient teens a chance to celebrate. The Drybar team sent nine stylists to the hospital, bringing the full Drybar experience directly to the kids to celebrate their special night.
The stylists provided bedside hairstyling services for patients who couldn’t leave their rooms, ensuring that no one missed the chance to feel special. Others, including out-patient attendees who were just beginning to see their hair grow back after treatment, were touched to discover they, too, could be styled and celebrated.
“I’ve always loved how Drybar stands for so much more than just hair styling,” said Wideman. “Moments like this are such a powerful reminder of what makes the brand feel so naturally authentic and originally special. It’s that Drybar magic that makes experiences like this possible, and it’s something we’ll always strive to hold onto here.”
The hospital president and event coordinators alike praised the team for their seamless execution and for the professionalism of the stylists, noting how well they worked with every hair type and made each patient feel confident.
“It reminded us why we do what we do,” Wideman continued. “I felt a renewed pride in being part of Drybar and I was honored to participate in this celebration that is so special to so many of the teens at Children’s.”
The brand was founded in 2010 and revolutionized the beauty industry with its focus on professional blowouts—no cuts or color involved. Featuring a modern, stylish ambiance, a Drybar shop offers a chic, fun environment where clients leave feeling confident. With a range of signature blowout styles and styling products, Drybar shops have become the go-to destination for women seeking the perfect blowout without the hassle of traditional salon services. As a leader in the beauty industry, the Drybar brand delivers an elevated client experience that enhances natural beauty and positively impacts all aspects of life, from work to social events.
The Drybar brand is a part of the WellBiz Brands portfolio of beauty and wellness brands, which also includes the Radiant Waxing®, Fitness Together®, Elements Massage® and Amazing Lash Studio® brands. Colorado-based WellBiz Brands now has nearly 750 locations across all of its portfolio brands. As a high-growth franchise brand, DB Franchise LLC offers franchise ownership opportunities in select territories across the country.
To learn more about the Drybar brand and franchise ownership opportunities, visit DrybarShops.com.
About WellBiz Brands Inc.:
WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio features category leaders including Drybar, Amazing Lash Studio, Radiant Waxing, Elements Massage and Fitness Together. The company’s cross-brand digital marketing program drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBizONE® system, a proprietary technology platform, enhances studio operations for franchisees, fueling member engagement and retention. With expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides franchisees with a leading edge. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and Franchise Times Fast & Serious, among others. For more information, visit WellBizBrands.com.
