WellBiz Brands Looks to Place Three of its Popular Franchises in Memphis - WellBiz Brands Skip to main content

WellBiz Brands is a franchise platform specializing in wellness and beauty. Among its businesses areDrybar, Amazing Lash Studio, Radiant Waxing, Elements Massage, and Fitness Together.

The Denver-based company is currently looking to place three of those brands — Drybar, Elements Massage, and Radiant Waxing — in the Memphis area.

WellBiz’s brands are mostly women-founded, according to Kelli Schroeder, VP of franchise development.

“Every brand that’s wellness or beauty in our portfolio was started by a founder who really was passionate and a master of their craft in their space,” she said.

Drybar is their most popular brand. It was founded by Alli Webb. She was working in California as ahairstylist, traveling around to different homes to give women blowouts. She started the business to make such experiences accessible and affordable.

WellBiz has some 900 locations of its various brands across the country, with another 300 under development. It has seen 25% growth year over year, according to Schroeder. The company recently hiredAmanda Clark, former exec with Papa John’s International Inc., as its CEO. WellBiz had $77.8 million inrevenue in 2022, according to MBJ’s sister publication, the Denver Business Journal.

Schroeder said that WellBiz’s target audience is primarily the affluent woman making over $75,000 a year. But, the businesses draw a large male client base as well.

“Fifty percent of our customers at Elements Massage are male. And, believe it or not, 37% of our customers at Radiant Wax are male,” she said.

She said that WellBiz has a market criteria and a real estate team for looking at new markets to enter.Memphis is on their potential cities to enter because the brands have performed well in other places in Tennessee.

“There’s a potential for three franchise locations [of Drybar] in Germantown, Midtown, and East Memphis. For Radiant, we’ve identified that there’s an opportunity to develop the brand to three locations in themarket. For Elements, there’s opportunity for potential locations,” Schroeder said. “There are about 10 potential business opportunities that can be owned, operated, and opened in the market to serve the customer.”

As for locations, Schroeder said that WellBiz prefers to be near an anchor tenant, like a Whole Foods, rather than a destination spot. They want to be where the customer is already. They imagine someone running errands and popping in to get a massage or a blowout.

The WellBiz brands work under a membership model. Schroeder said that memberships lower the risk for the owner because they provide a predictable income. In fact, they typically require owners to have 100 memberships on the books before a franchise can open. They will delay an opening if this criteria is not met. It’s about following the WellBiz playbook.

The WellBiz model has its clients covered from head to toe, so it would make sense to combine the brands, like the old joint Taco Bells/Pizza Huts. Schroeder said this is something they’ve explored. They’ve alsoconsidered doing this on a smaller scale, like offering waxing services within a Drybar or sharing back-of-house amenities, such as office space and training rooms.

Schroeder noted that the WellBiz brands require their franchisees to be hands-on, and to be good with people.

“We want someone who’s the mayor in their town. They are influential, they’re active in their community, they are really passionate about the wellness and beauty space, and they want to see the benefits of jobcreation and building a livelihood for themselves and for their families,” she said. “We want someone who is a good leader.”

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document