WellBiz Brands’ Intense Focus on Hiring Can Make Life Easier for Franchisees - WellBiz Brands Skip to main content

Denver, Colo. (August 22, 2022) – What’s the use of opening a new franchise location if you can’t staff it?

That point isn’t lost on WellBiz Brands Inc. Vice President of Talent Acquisition Tony Zak. He’s well aware of the demand for workers in a post COVID-19 environment – the most demanding economy for workers in decades.

“You can’t open any news source and not see something related to recruiting and workers out there,” Zak says. “I think, in a sense, WellBiz Brands is pretty lucky that it has such an intense focus on recruitment and understanding of who the service providers are and where they apply for jobs.”

But Zak has solutions that can help franchise owners, both old and new, be successful if the franchise owners choose to use them. He knows franchisees across the franchise systems need specialized, licensed talent. And since you can’t pluck just any person out of a job fair to fill a vacancy, it offers unique challenges.

Zak, who has focused on talent acquisition since 2003, got his start as a massage therapist and eventually began working at the school level, focusing on massage therapists getting their first jobs after graduation. Now he is entrenched in everything about talent acquisition with the WellBiz Brands portfolio, including providing resources to help franchisees source talent, engage talent, select and onboard new talent, and also help franchisees engage their existing talent.

WellBiz Brands has always placed a priority on providing resources to help franchisees recruit service providers, a strong selling point for prospective franchisees. It’s about recurring revenue membership and people, Zak says. All new franchise owners learn this through their respective brand’s extensive training course, which covers everything there is to know about talent recruitment, hiring and retention.

From the start, franchisees meet regularly with WellBiz Brand’s Support Center representatives to go through every step of the process including  recommended how-to’s of recruiting and retention of service providers using and advertising on job boards and talking to potential candidates who might still be in school.

“You really have to go out and find where these service providers are. You have to get them interested, and that’s what the franchisees learn,” he says. “A lot of the focus is on passive recruiting rather than active recruiting. Go out, find people and get them interested in the business so they eventually come over to work for you. It’s an A-to-Z program.”

While the pandemic has continued to challenge franchise owners who need to hire employees, WellBiz Brands continues to invest in resources for the recruitment team to assist franchise owners in their efforts. Part of that is an investment in technology.

The talent acquisition team’s program uses a top talent acquisition software suite called iCIMS®. iCIMS offers an applicant tracking system and allows franchisees to create a database for recruiting, deploy recruitment marketing materials and keep them organized when working with candidates.

Not all recruiting is done online, however. Building personal relationships is paramount to sustaining a service provider base, Zak says. Getting into local vocational schools to develop relationships with instructors and students is vital for franchisees.

“Just make sure you build meaningful connections with those students so that when they walk across that stage, they’re walking right into your location,” Zak adds.

The learning doesn’t stop after the initial training. Even established franchisees need help, and they can take advantage of smaller, more focused groups with fellow franchisees to discuss specific topics that impact their business.

Some franchisees might need to develop a better resume flow. Others might want to focus on a better selection process, employee retention, deploying drip campaigns or the text message system.

Whatever the need, Zak and his team want to develop what is needed to help support the network of WellBiz Brands franchisees.

“It’s a process that is constantly being refined as WellBiz Brands hears from its brands’ owners,” he says. “WellBiz Brands wants to provide the support that’s really needed.”

Disclaimer: Disclaimer: ©2022 WellBiz Brands, Inc. (“WBB”). Each franchisee location of a WBB portfolio brand is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated locations, including hiring, direction, training, supervision, discipline, discharge, compensation and termination of employment. WBB is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners’ studios are their employees, not those of WBB. Benefits vary by independently owned and operated studios. iCIMS® is a registered trademark owned by ICIMS, Inc.

Media Contact:
Jody Ryan
Senior Director of Communications

The Perfect Blend - Train Online, Train Offline

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The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

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Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

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Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

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Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

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Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

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If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document