The Amazing Lash Studio® Brand Reinforces Position as Category Leader in Beauty Industry with the Opening of its 250th Studio - WellBiz Brands Skip to main content

Eyelash extension category leader achieves major milestone with the opening of its 250th studio nationwide in Laguna Niguel, CA on February 14, 2020 

Scottsdale, Ariz. (February #, 2020) – The Amazing Lash Studio® brand, the nation’s largest and fastest-growing eyelash extension beauty brand, announced a major milestone today with the opening of its 250th studio nationwide in Laguna Niguel, CA. As the category leader in the eyelash extension space, the brand has been defining the beauty category since its inception.

The brand’s high-trajectory momentum is clear, as the Amazing Lash Studio system has grown from 53 studios in 2015 to 250 studios today. The beauty brand is nearly three times the size of any other eyelash extension brand nationally and the continued growth potential for this category is tremendous. 

 “What a thrill it is to hit the 250th studio milestone. Thank you to all of our franchisees, their studio employees and our guests. It’s such an exciting time to be part of an inspirational brand, where our focus is on creating lasting beauty and confidence in each guest,” states Chief Executive Officer Heather Elrod. “Not only does the Amazing Lash Studio brand empower our guests, it also has created a powerful network of entrepreneurial and supportive women. We have several female franchisees, 99% of our guests are female and the teams within the studio are predominantly women. I am proud that we are creating a culture and a movement of women helping women.”

As the category leader, the brand is at the forefront of beauty innovation. Last year, the Amazing Lash Studio brand launched its proprietary Featherweight Lashes™, Lash Lift, five new lash adhesives and five new lash curls. In 2020, the brand will be launching eyebrow treatments including waxing and tinting and new eyebrow retail products. The brand will also be launching its first Augmented Reality beauty simulator in this spring. 

“My philosophy for the Amazing Lash Studio system is that we want ‘healthy growth,’ not growth for growth’s sake,” said Elrod. “The brand’s growth strategy is focused on optimizing both individual studio and network-wide performance. We’re focused on providing franchisees with the systems, innovations and forward-looking technologies they need to both stay at the forefront of the beauty industry and help run their business successfully.”

The Amazing Lash Studio brand is part of WellBiz Brands, Inc., the nation’s premiere franchise portfolio of wellness, fitness and beauty brands. So far in 2020, the brand has received accolades from Franchise Times as being ranked No. 5 on the 2020 Franchise Times Fast & Serious list and ranked No. 307 on the Entrepreneur 500 list.

Amazing Lash Studio Laguna Niguel is located at 32411 Golden Lantern Street, Suite C, Laguna Niguel, CA 92677 and is open every day of the week from 9 a.m. to 9 p.m. For more information, visit or call (949) 397-6748.  

For more information about the Amazing Lash Studio brand and its franchise opportunities, visit

About Amazing Lash Studio

Founded in 2010, Amazing Lash Studios estheticians utilize a patented process to apply semi-permanent eyelash extensions to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013, and to date has 250 open studios in 25 states. In 2019, the brand landed No. 4 in the Franchise Times Fast & Serious, No. 71 on Entrepreneur’s Fastest-Growing Franchises ranking, No. 340 on Entrepreneur’s Franchise 500® list, and No. 1,042 on the Inc. 5000 list. 2020 has started off strong, with the brand landing No. 5 on the Franchise Times 2020 Fast & Serious list and No. 307 on Entrepreneur’s Franchise 500® list. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® and the Amazing Lash Studio + design are registered trademarks owned by Amazing Lash Franchise, LLC. For additional information, visit

About WellBiz Brands, Inc.

WellBiz Brands, Inc. is the nation’s premiere franchise portfolio of wellness, fitness and beauty brands. With close to 650 locations, WellBiz Brands is uniquely qualified to serve the growing needs of the health and beauty conscious consumer through recurring revenue experience-based brands including the Elements Massage®, Amazing Lash Studio® and Fitness Together® brands. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands has helped accelerate scalable and predictable growth, by providing a robust platform of shared services, infrastructure and support. The company claimed three spots on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies list and is headquartered in Englewood, Colorado. The Denver Business Journal recognized the Company as #20 in the Large Company category on their 2019 Best Places to Work list. For more information about WellBiz Brands and each brand’s franchise opportunities, visit


Media Contact:
Andrea Kalmanovitz