Surge in Self-Care Boosts WellBiz Brands Franchises - WellBiz Brands Skip to main content

Denver, Colo. (September 15, 2022) – The last two years demonstrated the resilience and staying power of the beauty and wellness industry.

In 2020, WellBiz Brands had a normal first quarter before the pandemic forced a complete shutdown in Q2. By Q3, however, a steady recovery had begun.

The following year told a very different story. WellBiz Brands closed out 2021 with nearly $500 million in systemwide sales and two new brands – Drybar® and Radiant Waxingä – in its portfolio.

WellBiz Brands’ rapid recovery mirrored what was happening in the beauty and personal care industry at large. In 2021, sales increased by 16% in the beauty and personal care categories and wiped out all of the beauty and wellness industry’s 2020 losses, according to NPD Group, which tracks the U.S. retail landscape across 15 industries.

The global self-care industry is worth $564 billion.

What happened? While people were staying home, they rediscovered the value of self-care. From 2019 to 2020, GoogleÒ Search trends showed a 250% increase in searches related to self-care.

By 2022, 88% of Americans reported practicing self-care, and one-third said they have increased self-care behavior over the past year, according to ASD Marketweek. While people were spending more time at home – working, studying, meditating – they also realized how much they missed the little luxuries that made them feel confident and beautiful.


How people shop may have been forever changed by the pandemic; the Census Bureau’s Annual Retail Trade Survey reports that e-commerce sales increased by 43% in 2020, but that left many brick-and-mortar stores struggling. Many people sought comfort during the pandemic by shopping online for loungewear – yoga pants, anyone? – groceries and even toilet paper, and having it all delivered to their home.

On the other hand, beauty and wellness franchises are doing well, because they offer services that are “Amazon-proof.” Even the most experienced online shoppers can’t add a blow-out, an eyebrow wax or a massage to their cart and order it to be dropped off on their doorstep.

Personal services such as hair care, lash extensions, waxing and massages require personal contact with a skilled and, in many cases, a licensed service provider. That’s why WellBiz Brands portfolio franchises are growing at a record pace.

Join A Growth Industry

The future is bright for owners of franchises in the beauty and personal care industry, which is expected to continue to grow at a brisk pace of at least 4% CAGR, according to

WellBiz Brands is the pre-eminent beauty and wellness franchise platform. All five franchises in the WellBiz Brands portfolio – Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together® and Radiant Waxingä – are part of the same booming industry and cater to the same affluent female consumer.

The WellBiz Brands portfolio franchises also have very similar ownership profiles. Like many franchises, they are designed to be scalable so owners can grow their businesses as multi-unit owners. As a bonus, WellBiz Brands portfolio franchises also share a number of common systems, including a proprietary technology platform and cross-brand digital marketing program for membership acquisition. That makes WellBiz Brands franchises particularly conducive to multi-brand ownership.

To learn more about WellBiz Brands’ multi-unit multi-brand ownership opportunities, visit

Disclaimer: ©2022 WellBiz Brands, Inc. (“WBB”). Each franchisee location of a WBB portfolio brand is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated locations, including hiring, direction, training, supervision, discipline, discharge, compensation and termination of employment. WBB is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners’ studios are their employees, not those of WBB. Benefits vary by independently owned and operated studios. Amazing Lash Studio®, Elements Massage®, Fitness Together®, Radiant Waxing™ + designs are trademarks owned by each of their respected company or their affiliates. Drybar® + design are registered trademarks owned by Helen of Troy Limited and used by DB Franchise, LLC under license.

Media Contact:
Jody Ryan
Senior Director of Communications

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document