Drybar International Expansion Continues With 20-Unit Saudi Arabia Deal - WellBiz Brands Skip to main content

DENVER, Colo. (Oct. 5, 2023) – The Drybar® franchise brand continues to grow its footprint internationally and recently inked a master franchise agreement with MAKAN AL ADHAFER TRADING COMPANY, a subsidiary of Al Hokhair, to bring 20 Drybar shops to the Kingdom of Saudi Arabia.

Construction for the first Drybar shop is slated in the fourth quarter of this year. Domestically, the Drybar brand has more than 150 shops open with an additional 100+ in development. Internationally, the brand has six shops in the United Kingdom located in world-renowned retailer Harrods, and Harrods H Beauty locations, with four more shops in development. Drybar is one of the brands in the WellBiz Brands Inc. beauty and wellness franchise portfolio, which also includes Amazing Lash Studio®, Radiant Waxing®, Elements Massage® and Fitness Together®.

Founded in 2003 by Mrs. Mashael Al Dubaie, this Al Hokhair subsidiary is a leading spa and nail shop entrepreneur in Saudi Arabia, operating nearly a dozen across the Kingdom. Mrs. Mashael Al Dubaie initially started the business with just one nail shop located within Riyadh’s Kingdom Mall. She and her entire team have a vision to provide exceptional beauty and luxury experiences to women across the Kingdom. The addition of Drybar shops exemplifies the Group’s dedication to continuously improve their service offerings and to diversify its beauty offerings for their valued customers. The company aims to maintain its reputation as a leading beauty service provider in the industry.

“With a focus on creating beauty services for women that inspire and empower, WellBiz Brands is thrilled to collaborate with the Al Hokhair group as a master franchisee to open 20 Drybar shops in Saudi Arabia. The Drybar brand is known for creating memorable experiences, and WellBiz Brands looks forward to seeing these shops come to life,” said Jeremy Morgan, WellBiz Brands CEO. “WellBiz Brands continues to seek strong master franchisees whose goals are aligned with ours – to make clients both look and feel incredible.”

Known for disrupting the beauty industry, the Drybar brand specializes in professional hair blowouts, with a simple philosophy – No Cuts. No Color. Just Blowouts.® With a unique and playful atmosphere, customers experience a world-class service at an affordable price. The Drybar mission is simple: Provide happiness, confidence and empowerment to people of all hair types.

“We are pleased to be working with WellBiz Brands to bring the happiness and joy that the Drybar brand will evoke for the women of Saudi Arabia. The Drybar brand is a beauty industry leader, delivering a service that women love, which fits perfectly into our long-term growth strategy,” said Mashael Al Dubaie, founder.

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise portfolio with nearly 1,000 franchised locations globally and over 300 in development. For more information, please visit: WellBizBrands.com.


About WellBiz Brands, Inc.:

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio features category leaders including Drybar®, Amazing Lash Studio®, Radiant Waxing®, Elements Massage® and Fitness Together®. With an expertise in digital marketing, the company developed a cross-brand digital marketing program that drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBizONE™, a proprietary technology platform, enhances studio operations for franchise owners driving member engagement and retention. With in-house expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides its franchisees with a leading edge in their industries. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands is the future of customer-centric, membership-based brands. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and Franchise Times Fast & Serious, among others. For more information, visit WellBizBrands.com.

The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document