Corporate VP Finds Success as Multi-Unit Drybar Shop Owner - WellBiz Brands Skip to main content

While jet setting around the country as the vice president of corporate sales for a large financial technology company, Anne Evers knew how to close business deals. 

 What she didn’t know was how to do her own hair. That’s how she found a Drybar® shop, and it left a lasting impression. 

 “I left feeling confident,” she says. “I got a great experience and I thought, if the numbers will work for this, this could be a really good business venture, too. I’m very passionate about the brand and what it stands for, what it means to people.” 

 The Drybar brand wasn’t her first venture into franchising. 

 While Evers and her husband, Matt, both had backgrounds in corporate sales, she always knew that she wanted to be a business owner. She just didn’t know immediately that it would be in franchising. 

 About a year after they were married, Matt gave Anne a journal to chronicle her entrepreneurial ideas as she contemplated becoming a business owner. 

 “It was like a business ideas journal to sort of help start my entrepreneurship journey,” she says. “I was thinking more along the lines like maybe I’ll have a consulting business, or maybe I’ll do a sales education and training business. I wasn’t thinking necessarily about franchising until after we had our first child.” 

 Shortly after having her first son, Cooper, in 2014, Evers had difficulty in finding reliable childcare near her in Northeast Houston. That eventually led the couple to the Primrose Schools. 

 Just over a decade later, the couple have left behind their careers in corporate sales and now have two children, five Primrose Schools, seven Drybar shops in Texas and are in a partnership in an eighth Drybar shop in Minnesota. 

 Sometimes the speed at which everything happened makes her head spin. 

 At first, gaining entry into the Drybar brand was challenging. The shops around her in Texas were corporately owned when she first inquired about them. That was before WellBiz Brands took over the brand. Then, with a quick switch in gears, she received a call about a business partnership in Minnesota and building a new location there. As the deal moved forward and building had begun, that location was put on hold when the pandemic began in 2020. 

 “It was an extended process,” she says of getting on board with the Drybar brand. “During that time, a lot of things changed for them.” 

 In short, WellBiz Brands bought the Drybar franchise rights and those properties in Austin and Houston she had been inquiring about were suddenly available – all seven of them. 

 “It really became an opportunity for me, because I had been reaching out to them a long time about the Houston and Austin markets, begging them basically to let me take those over,” she says. “So, we went through a process with the Drybar brand after the acquisition to take over the Houston and Austin locations. And then we opened the shop in Minnesota.” 

 Within a few months in 2021, Evers became the owner of all seven shops and a partner in the eighth. While Matt concentrated on operating the schools, she focused on the Drybar shops. 

 “So, it was a really challenging time period to navigate taking on the new shops and getting through what seemed to be a never-ending pandemic,” she says. “We still weren’t out of the pandemic at that point. I remember, I’d go to bed at night wondering, ‘Did I do the right thing?’” 

 She leaned heavily on her teams at the time, many of whom are still working at the shops. 

 “It starts with making sure that we have good culture at the shops and that clients have a great experience and that our team members have a good experience,” she says. “That’s been our focus from the beginning.” 

 Evers admits, like many other franchisees’ experiences in getting into the business, she had her doubts about making it work. But she kept working hard and is glad she did. 

 “Having a relationship with such a great brand like Drybar, the systems and infrastructure that they had in place, a little bit of luck and a lot of hard work helped everything just fall into place. I’m so very lucky.” 

 In addition to Drybar, the WellBiz Brands portfolio includes Amazing Lash Studio®, Elements Massage®, Fitness Together® and Radiant Waxing®. 



The Perfect Blend - Train Online, Train Offline

Unlock the potential of your Drybar® franchise with a blend of virtual and hands-on training.

Learn to:

The right support can make all the difference, and at Drybar, we’re committed to more than just handing you a training manual and saying “Good luck.”

We’ve got years of experience and all the resources to hand you the keys to the kingdom. When you win, the brand wins. 

Changing Lives by Changing Hairstyles

With WellBiz Brands’ mastery in digital marketing, your salon's chairs won’t just fill—they'll turn over with a member ecosystem that's as world-class as our blowouts.

The WellBizONE™ proprietary platform, doesn’t just make operations silky smooth for franchise owners—it’s the magic wand that keeps members enchanted, engaged, and loyal. It’s like your personal salon assistant, one that understands the pulse of your business and helps you style success, one member at a time.

But it’s not just about keeping the books or tracking appointments—WellBiz Brands is all about the full glam squad experience. From supply chain expertise to e-commerce innovation, your franchise is poised to outshine the competition with the shiniest tech in the industry.

And let’s talk about growing your Drybar® dynasty or making a sleek exit. With resale specialist services, the brand ensures that your business journey is tailored to your goals. Whether you’re looking to expand your style empire or transition to new opportunities, the brand has the insights and support to help you optimize every step.

WellBiz Brands isn’t just behind you—it’s leading the charge into a future where customer-centric, membership-based businesses don’t just thrive; they redefine the landscape. 

Ready to unleash the full potential of your franchise with WellBiz Brands by your side? Let’s raise the bar together.

Behind The Bar - The Drybar Product Advantage

We’ll just come out and say it—Drybar® shop’s signature products are special.

It all started when founder Alli Webb was playing mixologist, looking for that perfect recipe for the iconic Drybar blowout. This alchemy of sorts was just the beginning, and led to the creation of the first Drybar star product, the award-winning Detox Dry Shampoo. 

Then came the tools, and the “Buttercup®” blow dryer was born. The iconic sunshine-bright blow dryer that’s become a beacon of beauty innovation. The Buttercup blow dryer makes a statement, and is an instantly recognizable piece of the Drybar universe you can hold in your hand.

But what's style without substance?

Drybar hair care products look great, sure, but they also work great and smell amazing. Their signature scents have people saying, “You smell like a Drybar shop”, and that’s a very good thing.

As a Drybar shop franchise owner, you’ll leverage this cohesive brand experience, amplified by the fact that Drybar brand products are for sale at prestigious retailers like Sephora®, Ulta®, and Nordstrom® worldwide. 

So when women step out of a Drybar chair they become walking, talking evangelists for the brand. Thousands of clients regularly purchase and use Drybar products, which means they’re spreading the word about great hair wherever they go.

Owning a Drybar shop franchise means stepping into a world where every product tells a story, every blowout is a signature experience, and every client becomes a testament to the transformative power of amazing hair.

The Numbers (And The Heart) Of The Drybar Brand

Alright, you want even more details on the numbers?

We got you covered. But first, we wanna learn a little more about you…

Dreaming of Your Own Drybar Shop?
Here's Who We're Vibing With!

Think you’ve got the mojo to run a Drybar shop? While you don’t need to have professional beauty experience, we’re on the lookout for go-getters with a knack for leadership and a soft spot for impeccable service. It’s all about creating those “wow” moments and leaving clients floating out the door on cloud nine.

Big Picture Gurus

As a part of the Drybar fam, you’re not just running a shop; you’re curating an experience. With your strategic genius and a dash of panache, you’ll guide your team to reach for the stars, making sure every strategy is as on-point as your blowouts. You’re the behind-the-scenes hero making sure the goals are met and every day is a good hair day—for your team and clients alike.

Team Dream Builders Welcome

If you’re the kind of entrepreneur who’s already collected a few success stories, loves the thrill of opening new doors, and gets jazzed about crafting an unbeatable team culture, then you’re speaking our language. We’re talking about positive thinkers and vibe-bringers who turn a regular day at the shop into a full-blown fun fest.

Ok, onto the numbers already…

Ideal Space: 1,300 – 1,600 Sq Ft*
Chairs: 10-12, Team: 15-20, Opening Timeline: ~6 Months*
Minimum Liquidity: $250,000        
Net Worth: $750,000

*As stated in the March 2024 Franchise Disclosure Document